Advertising: Contracts

(asked on 14th April 2022) - View Source

Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, what steps his Department is taking to ensure that independent news publishers have fair and reasonable access to national media advertising contracts, such as the All in, all together campaign, funded by the Government.


Answered by
Nigel Adams Portrait
Nigel Adams
This question was answered on 25th April 2022

The All in, All together campaign is a unique and unprecedented partnership with the newspaper industry. It has been deliberately structured to support smaller regional and local titles by providing an equal amount of funding to that of national titles. As part of this, we have utilised advertising and paid for editorial in over 600 national, regional, local and community titles across England, Scotland, Wales and Northern Ireland.

All of the titles within the partnership have been selected independently by our media planning and buying agency, OmniGOV. Individual titles are selected by OmniGOV based on their ability to communicate with key audiences in a measurable and effective way.

Reticulating Splines