Question to the Home Office:

To ask the Secretary of State for the Home Department, how much her Department has spent on (a) outdoor advertising, (b) social media, (c) radio media, (d) television media and (e) print media to advertise the 30 June 2021 deadline of the EU Settlement Scheme.

Since its launch in 2019, the EU Settlement Scheme advertising campaign has encouraged EU citizens and their family members to apply to the scheme and has helped to drive over 5.6 million applications.

In May the Home Office launched the latest £1.8 million wave of UK advertising to ensure EU citizens and their family members apply to the scheme ahead of the 30 June 2021 deadline. This builds on the successful £6.8 million campaign already delivered since launch.

Below is a breakdown of the campaign spend since launch in March 2019 for each requested channel:

• Outdoor advertising £1,313,000
• Social media £1,024,000
• Radio media (including community radio) £1,605,000
• Television media (including video on demand) £2,608,000
• Print media £194,500

The remainder of the total cost has been spent on other paid media channels such as digital advertising and paid search.