Question to the Department of Health and Social Care:

To ask the Secretary of State for Health and Social Care, what steps his Department is taking to support the Pharmacy First campaign.

There is a targeted public communications campaign with associated media materials, running from 11 November 2024 until mid-December 2024 as well as coordinated communications across the healthcare system and sharing best practices where the service is already working well.

Action is also being taken to drive further engagement and referrals from general practice, with targeted engagement through regional and integrated care board (ICB) channels and regular data to support managing performance. In addition to this, funding has been provided to ICBs to recruit primary care network engagement leads who will be well placed to support practice teams to refer into the service.

Additionally, NHS England is improving digital systems to make the referral process better integrated, including further development of electronic referral systems. Most pharmacies can now also receive Pharmacy First referrals from general practitioners straight into their NHS England assured pharmacy IT systems.