Question to the Department for Science, Innovation & Technology:

To ask the Secretary of State for Science, Innovation and Technology, if he will have discussions with the Advertising Standards Authority on the mis-advertising of part-copper broadband.

In September, Ofcom issued new guidance to ensure consumers are told in clear terms about the technology that underpins their broadband service. At point of sale, providers will no longer be able to use the term ‘fibre’ on its own; they must now state whether their network is a new ‘full-fibre’ network or a ‘part-fibre’, ‘copper’, or ‘cable’ network. The government will continue to engage with the regulator and the Advertising Standards Authority to monitor the impact of these new rules, including considering the implications for advertising terminology.