Question to the Cabinet Office:

To ask the Chancellor of the Duchy of Lancaster and Minister for the Cabinet Office, whether behavioural scientists are involved in implementing national lockdown guidance and messaging.

Behavioural science has been fully embedded in Covid-19 communications since the start of the pandemic. The evidence-based principles from this field have been applied across all key campaigns, including the decision to enter national lockdown. Behavioural science support during the pandemic has been provided by internal government teams and academic experts, including those who are members of SPI-B.

The Government constantly monitors and gains insight on public awareness. We use regular evaluations to maximise the impact of our campaigns across the UK. Recall of Government communication has remained extremely high.