Camelot Group: Advertising
(asked on 14th May 2021) - View Source
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Digital, Culture, Media and Sport, with reference to the Answer of 29 April 2021 to Questions 188087 and 188086, how much Camelot UK Lotteries Limited has spent on advertising in each year since 1994.
Available data covers marketing spend, of which advertising is one element. The table below shows total marketing expenditure during the course of the Third Licence period. We do not hold advertising or marketing data for the period prior to the start of the Third Licence.
Year | Marketing spend (£m) |
2009/2010 | £75.6 |
2010/2011 | £69.3 |
2011/2012 | £81.4 |
2012/2013 | £78.3 |
2013/2014 | £81.8 |
2014/2015 | £79.1 |
2015/2016 | £89.5 |
2016/2017 | £97.0 |
2017/2018 | £96.1 |
2018/2019 | £126.6 |
2019/2020 | £146.6 |
The amount the operator spends on marketing is subject to conditions set out in the licence, which specify minimum amounts that must be spent on marketing as a whole, of which advertising is one element. More information can be found at Schedule 10, Condition 11, Part 1 of the Third Licence.