Question to the Department of Health and Social Care:

To ask the Secretary of State for Health and Social Care, what steps his Department is taking to improve people's awareness of free sugars and associated health risks.

Public Health England’s social marketing campaign, Change4Life, supports the Government’s sugar reduction agenda. In recent years there have been a number of Change4Life campaigns to encourage families to cut down on sugar, including: Sugar Swaps (2015), Sugar Smart (2016), Be Food Smart (2017) and a healthier snacking campaign in 2018.

The Change4Life campaigns support families to reduce sugar by alerting families to the problem that children in England are eating nearly three times the recommended amount of sugar and the associated health harms, highlighting the amounts of sugar in popular drinks, foods and snacks, and informing parents about the recommended daily guidelines for sugar. The campaigns also provide tips and support to help families swap to food and drinks with less sugar. Change4Life also works with partners to provide money-off vouchers and special offers in-store on healthier products.