Question to the Department of Health and Social Care:

To ask the Secretary of State for Health and Social Care, with reference to the findings of YouGov's survey for Queen Mary University of London that 39 per cent of ethnic minority and 70 per cent of white people living in London said they were likely to have the covid-19 vaccination, how the Government’s vaccination public information campaign plans to target Black, Asian and ethnic minority communities.

The Department is working with Public Health England, NHS England and NHS Improvement and key stakeholders to encourage uptake of the COVID-19 vaccine among black, Asian and minority ethnic communities. The Department is also working with community press, TV and radio stations to deliver information on vaccination in over a dozen languages.

Activity is also focusing on working with trusted voices such as healthcare personnel, faith leaders, community influencers and community organisations for priority multicultural audiences, with a particular focus on Muslim, Polish, black African and Caribbean and Jewish communities. The Department is building on pre-existing relationships and established channels as well as reaching out to more influencers through virtual sessions.