Supermarkets: Prices

(asked on 10th April 2026) - View Source

Question to the Department for Business and Trade:

To ask the Secretary of State for Business and Trade, whether his Department plans to introduce regulations to ensure that non-loyalty scheme prices for essential groceries are transparent.


Answered by
Kate Dearden Portrait
Kate Dearden
Parliamentary Under Secretary of State (Department for Business and Trade)
This question was answered on 15th April 2026

Requirements on price transparency are set out in consumer protection law, including the Price Marking Order and the Digital Markets, Competition and Consumers Act which prohibits "drip pricing", requiring traders including supermarkets to provide consumers, upfront, with clear prices including all mandatory charges.

The Competition and Markets Authority (CMA) keeps supermarket pricing practices under review and undertook work on price marking and promotions in the grocery sector in 2024. The Government has no current plans to introduce further regulations but continues to monitor how existing rules operate and supports the CMA in taking action where non‑compliance is identified.

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