Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, if she will make an assessment of the potential merits of providing funding for the Spalding Flower Parade.

I think of floristry as one of the great unsung British creative industries, with florists providing imaginative joy for vital family and civic occasions and for private happiness in every constituency in the land. The reinstatement of the Spalding Flower Parade in 2023 ensures that there is once again a great opportunity to celebrate Lincolnshire’s flower industry .

As part of DCMS’ restructuring of destination management in England, VisitEngland have recently accredited Destination Lincolnshire as the Local Visitor Economy Partnership with the skills and experience to grow visitor numbers and spend in the region. Destination Lincolnshire would be best placed to make an assessment of the value of the parade to future tourism in the region.