Question to the Cabinet Office:

To ask the Chancellor of the Duchy of Lancaster and Minister for the Cabinet Office, what steps he is taking through the GREAT campaign to promote the UK overseas.

The GREAT campaign promotes the best of the UK worldwide and has been used in over 145 countries to drive employment, growth and influence. GREAT delivers via five primary campaigns:

• Overall UK Perceptions, led by the Cabinet Office and delivered with the Foreign Commonwealth and Development Office (GREAT Challenge Fund). This campaign uses our soft power assets to grow UK influence and promote UK values by positioning the UK as a place of opportunity. It promotes UK culture, the UK’s science and sustainability credentials, creativity and design, LGBTQ+ rights and much more. It also supports events including the Queen’s Jubilee, the Commonwealth Games and Unboxed.

• Tourism, delivered by VisitBritain. This campaign attracts international visitors to the UK, helping to support 3.2 million jobs and grow the UK’s position as one of the most visited countries on earth.

• Trade and Investment, delivered by the Department for International Trade. This campaign drives investment and export promotion. It also promotes UK food and drink such as Welsh lamb, Scotch whisky, Northern Irish gin, and Scottish salmon through the Department for Environment, Food and Rural Affairs.

• Study, delivered by the British Council. The Study UK campaign promotes UK universities to the world and encourages international students to study in the UK.

• Live/work, this campaign attracts the best and brightest in science, research and technology to live and work in the UK. It supports the UK government's ambition to secure the UK’s status as a science and tech superpower by 2030 including the Government commitment to increase R&D expenditure to 2.4% of GDP by 2027.