Charities: Marketing

(asked on 8th February 2022) - View Source

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, what assessment she has made of the potential impact of restrictions on charities' marketing spend on the income of charities throughout the country.


Answered by
Nigel Huddleston Portrait
Nigel Huddleston
Financial Secretary (HM Treasury)
This question was answered on 16th February 2022

Decisions on fundraising and marketing are the responsibility of a charity's trustees - in particular to ensure decisions reflect the charity's purpose, and deliver on their objectives.

Charities must also ensure they meet the UK Code of Non-broadcast Advertising and Direct and Promotional Marketing (CAP Code) and the UK Code of Broadcast Advertising (BCAP Code) and make sure all advertisements are legal, decent, honest and truthful.

Where the government has provided funding to support the services that charities deliver, there may be restrictions on what this funding can be used for, to ensure public money is only used for activities intended by the grant programme, for example, direct delivery of services to those the charity works with.

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