Question to the Department of Health and Social Care:

To ask the Secretary of State for Health and Social Care, if he will implement a national breast cancer screening awareness campaign to encourage people to attend appointments.

The NHS Breast Screening Programme has high levels of activity, however NHS England has advised that some women are simply not coming forward for screening. To address this, NHS England is carrying out research into the best approaches to target specific groups that are not coming forward for screening. Evidence suggests approaches such as personalised appointments from a general practitioner (GP), fixed appointment with a date and time, and text messaging reminders are the best ways to engage underserved communities.

In addition, The Help Us Help You national campaign helps to raise awareness of early diagnosis of cancer and encourages people to see their GP sooner. The campaign activity is designed to increase earlier diagnosis of cancer by reducing barriers to seeking earlier help, and by increasing body vigilance and knowledge of key red flag symptoms.