Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, what steps her Department is taking to help promote tourism in coastal communities.

DCMS is committed to ensuring that tourism contributes to growth and jobs across all parts of the country including in rural and coastal communities.

The forthcoming Visitor Economy Growth Strategy will set out a long term plan to increase visitor flows across the UK, boost value, and deliver sustainable growth. Central to this strategy is the delivery of greater regional dispersal, ensuring that visitor income is spread effectively across regional destinations, including rural and coastal communities.

VisitEngland is launching a major domestic marketing campaign pilot in February, specifically highlighting the seaside resorts of the North West. This initiative aims to drive a surge in visits and overnight stays during the vital shoulder season, providing essential year-round support for local businesses.