Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, if the Government will take steps to reduce the number of gambling advertisements on television.

Broadcasters have discretion over how advertising breaks are set and what adverts are broadcast, as long as they comply with the advertising codes of practice issued by the Broadcast Committee of Advertising Practice (BCAP) and the Committees of Advertising Practice (CAP), which are enforced by the Advertising Standards Authority (ASA). These codes set rules such as preventing gambling adverts from airing around any programmes that particularly appeal to children. All gambling advertising, wherever it appears, is subject to strict controls on content and placement enforced by the Advertising Standards Authority and Ofcom.

The gambling industry’s own Code for Socially Responsible Advertising also includes restrictions on televised advertising, such as a ban on showing most forms of gambling advertising before 9 pm, and the ‘whistle-to-whistle’ ban preventing betting ads from airing during and immediately before and after live sporting events.

The Committee of Advertising Practice has recently made changes to the advertising codes in response to research on features of advertising that appeal to children and vulnerable people. These include banning content that over-emphasises skill or downplays risk involved in betting, as well as the use of content or persons who have ‘strong appeal’ to children, such as influencers or top-flight footballers. The Code in relation to broadcast advertising can be found here: https://www.asa.org.uk/type/broadcast/code_section/17.html

The government has not engaged with the BBC on the subject of its presenters appearing in gambling advertisements. The BBC is independent from the government and any additional rules or guidelines specifically for BBC staff would be a matter for the BBC to decide.

The government is currently reviewing the Gambling Act 2005 to ensure it is fit for the digital age. As part of its broad scope, the Gambling Act Review will look at the impacts of advertising and marketing by gambling operators, wherever it appears. We will publish a White Paper outlining our conclusions in the coming weeks.