Require online marketplaces to verify that sellers offering precious metal jewellery to UK consumers hold a valid UK Assay Office registration or proof of UK hallmarking compliance before permitting listings describing items as gold, silver, platinum or palladium.
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The Hallmarking Act 1973 protects consumers by requiring precious metal items sold in the UK to be hallmarked. However, global online marketplaces host large volumes of cross-border listings, making enforcement difficult. Without platform-level verification, non-compliant sellers may gain access to UK consumers. Reform is needed to ensure fair competition, consumer protection and confidence in the UK hallmarking system.