As a busy mother I am fed up with trying to make well intended purchases online thinking they are plastic free only for them to arrive in unnecessary plastic packaging. I bought two soaps in cardboard boxes from an online supermarket recently only for them to arrive in a thick outer plastic bag.
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The current online shopping process currently runs smoothly and is easy to update with new products/product information. It would be so easy for a couple of lines more copy to be written on the product pages about the packaging so consumers could make better informed decisions.
For busy people who don't have the time to shop in person for the most environmental option, making this compulsory would be a great step in the right direction.