Public Sector Broadcasting (Diversity)

Susan Elan Jones Excerpts

Tuesday 14th July 2015 Westminster Hall

[Susan Elan Jones (Clwyd South) (Lab)]

It is a pleasure to serve under your chairmanship, Mr Streeter. I thank my hon. Friend the Member for Newcastle upon Tyne Central (Chi Onwurah) for a thoughtful, insightful and passionate debate on a subject of great importance. Her speech was fascinating for the range—indeed, the diversity—of the material it covered. The issue is about fairness, and there is also a strong economic argument. There was a range of other issues too, including how various regions and nations of the UK are portrayed, as well as accents. It was an important speech.

I thank hon. Members who took part in the debate. The hon. Member for Arfon (Hywel Williams) raised important issues to do with English and Welsh language broadcasting, including S4C in Wales. Perhaps I may cheekily tag on to what he said an issue that I do not think he mentioned directly, but which is related and important. That is to do with BBC broadcasting in Wales, and making sure that all the regions in Wales are represented. For instance, I am thinking of the sad loss of BBC Radio Clwyd, when colleagues across the border have BBC Radio Shropshire. My hon. Friend the Member for Heywood and Middleton (Liz McInnes) made a powerful speech, especially as it related to disabled people’s representation, or lack of it, and to that majority that is often a minority—namely us women.

There are three public sector broadcasters: the BBC, Channel 4 and S4C. Wider public service broadcasting includes the main channels of ITV, STV, UTV and Channel 5. Key among those, of course, is the BBC. As we all know, we are about to start the process of BBC charter review. The sections of the Green Paper that have not already been leaked will be published on Thursday and the Culture Secretary will deliver an oral statement. I hope that all hon. Members who are present will be able to attend. We will then finally be able to get on with charter review, with less than a year and a half to go before it runs out; although one might be forgiven for thinking that we have already started, with the Conservatives briefing against the BBC, forcing it to accept back-room deals, and seeming already to have decided what they want. In the words of the Secretary of State:

“My private view has always been that you have a much smaller BBC doing a much more targeted output of clear public-service content.”

So a shrunken, weakened BBC, which does not try to provide something for everything, left doing worthy posh programmes, as America’s Public Broadcasting Service does. Most of us do not want a BBC like PBS, which has to interrupt its shows to beg for donations. Most of us want diversity. Think of the irony, if we had a BBC that showed not “The Voice”, but instead endless speeches by the Secretary of State for Culture, Media and Sport on BBC Parliament—that makes no sense.

We will campaign with the public for a big, bold BBC at the heart of our national life, showing popular programmes and providing something for everyone, a BBC that carries out the mission of its first director-general, John Reith, to “inform, educate and entertain”. The public will have their say, and we will see what kind of BBC they want, the kind of country they want. An extraordinary statistic in this digital age is the 97% of the UK population who use a BBC service every week and, if the Government pick a fight with the public over the BBC, it is not too difficult to guess who might come out worse.

The BBC is not perfect. That is why an open and consultative charter review is important. We can gather the views of the public and examine where the BBC is doing well and where it can improve. One area to improve on is clearly diversity, today’s topic, although we need to distinguish between perceived and actual diversity. Perceived diversity is what audiences perceive—do the faces on their television and computer screens, or the accents on their radios, look and sound like the United Kingdom? Actual diversity is more about the workforce—are all people from all the many parts of the United Kingdom, and all its walks of life, able to compete for and win BBC jobs?

“Diversity” covers a great deal. People have many different identities, and it covers characteristics such as race, gender, sexuality, disability, faith and age, and different backgrounds such as nations, regions, communities and socioeconomic classes. Our country is, thankfully, a varied, colourful, boisterous place, and the nation’s broadcaster needs to represent such diversity. That is so important that it is one of the BBC’s six public purposes:

“Representing the UK, its nations, regions and communities”.

Why should we care about diversity, whether perceived or actual? The golden thread running through the BBC is that it provides something for everyone. That is not only a matter of simple British fairness and niceness; the BBC is paid for by everyone through the licence fee. The BBC provides something for everyone on TV, on the radio, online and in many other ways. It is the nation’s broadcaster, at the heart of our national life. That means that it should reflect the nation back to itself, and be open to talent, no matter what its source.

First, the national broadcaster should reflect the nation back to itself because people want to see stories and information about their lives and areas. They want to see people like them on the screens and to hear voices like theirs on the radio. That is not only about feeling that people like us are represented; it is about ensuring that all our lives are represented and that all our stories are told. Secondly, the BBC should be open to all the talents. The cultural and creative industries now account for about one in 11 jobs, and the proportion is growing. The sector is the fastest growing one in our entire economy. It has been improving its productivity, sucking in investment and selling British creativity, and Britain itself, to the world. Jobs are generally well paid and meaningful. Put simply, they are the jobs of the future, and we need routes into such jobs for all. It is about equal opportunity—people should not be held back by one of their characteristics or the fact of their background.

That is why diversity is important, and everyone in the cultural and creative industries gets that. So what is the problem? It seems to be that the BBC is still not in the right place on perceived or actual diversity. Unfortunately, people from historically marginalised groups still feel under-represented and negatively portrayed by public service broadcasting. That came out clearly in Ofcom research for its third review of PSB: 55% of people from black and minority ethnic groups felt under-represented and a similar proportion felt that they were negatively portrayed; half of LGBT people and half of disabled people felt under-represented; in the north of England, 20% of people said that they felt negatively portrayed; and the figure in Northern Ireland, I believe, was 26%.

The workforce is still unrepresentative. As Lenny Henry made clear, the creative industries—the BBC is no exception—still do not represent ethnic minorities. A Creative Skillset census showed that between 2006 and 2012, black, Asian and minority ethnic representation in the creative industries had declined by 30.9%, to 5.4%, the lowest figure since the body started taking the census. Much more therefore needs to be done to improve. Positive steps have been taken. The industry has established a measurement system for workforce and on-screen diversity. Thanks should go to the Creative Diversity Network, which will help to get accurate, up-to-date information on diversity, so that we can see exactly where we need to improve.

Honesty is the first step towards improvement. In 2003, 91% of BBC network spend was in London. Today, 53% of network spend is outside London. For the first time, the majority of BBC staff are based outside London, in the nations and regions of the United Kingdom.

[Chi Onwurah]

I thank my hon. Friend for her excellent speech, which is a comprehensive overview of many aspects of diversity, including some that I could not touch on. On her last point, with regard to the BBC having so much of its spend and workforce outside London, which I applaud, there is also the difficulty of getting from Newcastle to Manchester, which is greater than getting from Newcastle to London. The move to Salford has to some extent pulled commissioning and opportunities away from the north-east.

[Susan Elan Jones]

I certainly empathise, and other regions might have other issues as well. I, too, would speak up about that as a Member from Wales, were I not speaking impartially.

Positive steps point the way to further improvement, but more remains to be done. During charter review, we will be calling on the BBC to live up to its role as the nation’s broadcaster and properly to represent our United Kingdom, which is a diverse country. People should be able to see their communities reflected back to them, and they should be able to compete for the jobs of the future. A big, bold BBC should be here to make that happen.