UK Basketball

Stephen Doughty Excerpts

Tuesday 20th February 2018 Westminster Hall

[Alex Sobel]

Absolutely. I am very grateful for the hon. Lady’s point, because I am not going into great depth about facilities, but we absolutely do need facilities, and I will come to the outdoor game later in my speech.

I am sure that most hon. Members think of basketball as a five-player game indoors, but they will also remember the classic movie “White Men Can’t Jump”, starring Woody Harrelson and Wesley Snipes, in which Woody and Wesley play outdoors on a half-court, two on two. That will not quite become an Olympic sport, but if we add a player on each side, it will: 3 on 3 basketball will debut at the Tokyo 2020 games, in just two years’ time, as a full Olympic sport—an Olympic sport eligible for UK Sport funding. No one knows who the medal challengers will be or what our Olympic potential is.

The game 3 on 3 is played in every urban constituency, as the hon. Member for Hornchurch and Upminster (Julia Lopez) has pointed out. In fact, 3 on 3 basketball is the largest urban team sport in the world, according to a study commissioned by the International Olympic Committee. The Netherlands base their youth basketball development programme on the 3 on 3 style of play, and as a result the country is ranked second across all genders and ages. Ball Out 3x3 is pioneering 3 on 3 basketball in the UK and is endorsed by FIBA 3x3. It will deliver the nation’s biggest 3 on 3 tournament this summer. We will become one of the leaders of 3 on 3 if this continues.

In the United States, rapper Ice Cube has teamed up with former NBA stars to launch a 3 on 3 league. Cube said:

“It was to bring a style of basketball that I grew up playing, watching, and loving, which is 3-on-3 basketball.”

That is the same urban sport that our young people play outdoors. As this is the first debate I have led in Westminster Hall, I hope you will indulge me, Mr Bailey, and let me quote from the Ice Cube song, “It Was a Good Day”, which is about a day in south-central Los Angeles, a very urban and difficult area. It was a day without any gang violence, air pollution or police harassment. He raps:

“Which park, are y’all playin’ basketball?

Get me on the court and I’m trouble”.

The game 3 on 3 is global, urban and an Olympic sport. It has a bright future, but we are not even considering its potential for our own programme. UK Sport revealed in its annual review that athletes in para taekwondo, para badminton, sport climbing, karate and BMX freestyle will receive national lottery support, as they enter the Olympic and Paralympic programme for the first time, but not 3 on 3.

GB Basketball wrote to UK Sport in June last year seeking a meeting about a 3 on 3 programme, but a meeting did not take place until January this year. GB Basketball has asked for help, as it needs expertise to research the position of the 3 on 3 game and strategic support for 3 on 3. I am sure that UK Sport will say that GB Basketball did not apply, which is true, but it took six months for UK Sport to engage with GB Basketball, and support was not forthcoming to put in a comprehensive application for Olympic funding. GB Basketball is waiting for UK Sport to confirm that it will support it in the process. We are missing an opportunity with 3 on 3. However, if we do fund it, we still need to keep our elite basketball teams on the court.

[Stephen Doughty (Cardiff South and Penarth) (Lab/Co-op)]

My hon. Friend is making an excellent speech. I wholeheartedly agree with many of his points. I have been contacted by many constituents representing Vale Vipers and Cardiff Met Archers, and by Sheridan Ward, whose son Jed has been selected to play for Wales. They are all passionate about this game. I know how much difference it made to kids in the vale when I was growing up. Some of them went off to play in the United States and at the top levels in the UK sport. Without this funding and support, kids will not have that chance in the future, so I wholeheartedly endorse what my hon. Friend is saying.

[Alex Sobel]

My hon. Friend hits the nail right on the head. I am grateful for his contribution. Basketball Wales provides valuable support to UK basketball.

On broadcasting, the British Basketball League is not currently able to secure domestic and international broadcast revenues, whereas other European leagues have monetised broadcasting both domestically and internationally. Attendance figures vary throughout Europe, but basketball is clearly a popular spectator sport. BBL’s average stadium capacity is only 2,362—Leeds Force have the smallest arena in the UK—compared with 4,424 in Germany and 6,447 in Spain. The value of France’s domestic broadcasting rights for basketball stands at £8.5 million. The domestic league in Spain is valued at £5.3 million and Germany’s at £0.9 million.

The Perform Media Group—one the world’s largest sports media companies, which holds the BBL media rights—estimates that the level of interest in basketball in the UK stands at 20% of the population. That is one in five people. Similarly, 22% of the population in Germany takes an interest in the game. The figures for France and Spain are 33% and 61% respectively. Much smaller nations, such as Israel, still manage to monetise their league rights to the tune of £1.8 million. The potential audience of 20% in the UK is sizeable. If we can grow the brand appeal of both the national team and the BBL, that will help create a sustainable commercial model for both.

The UK’s domestic fan base is young—we can see that from those present in the Public Gallery—which is extremely important to advertisers. The monetisation of German and Israeli basketball gives us a benchmark for where the UK could realistically be in the future with the right funding and investment. However, due to the rise of internet protocol television there is general commercial uncertainty over the future of TV licensing revenues. As a result, the right to broadcast tier 1 sports, such as the premier league, the National Football League and the champions league, attract an even larger share of broadcasting budgets. Tier 2 sports, such as ruby league, ruby sevens and hockey, are struggling to grow and maintain revenues from broadcasting rights. Currently, the only way to watch the BBL is online, apart from the finals games that are broadcast—but poorly promoted—on the BBC. However, 10 times as many people watch the BBL on the Unilad Facebook page than on the BBC. There are huge opportunities to grow the audience for basketball here, and get more young people playing through clubs and rising to the highest level. These audiences will also attract commercial opportunities, but this takes time—time that the game is currently not being given.

Our GB games are also not being broadcast, with limited live-streaming opportunities to watch GB games, so how can the British fan base watch our national team and how can our national team move on to monetise their potential? In the medium term, if we can get those broadcasting rights for those games, we can monetise it, but in the short term, that just is not possible.

I hope that the Minister will take on board three recommendations, with which she can score a triple double—a basketball term for scoring 10 or more in three different areas. First, I recommend that sports funds provide a short-term solution for the next three seasons so that GB players can stay on the court. Secondly, post-Tokyo, I recommend that the review of elite funding looks at a wider set of criteria than immediate podium potential and a wider range of socioeconomic factors, including the barriers to elite sport faced by our black, Asian and minority ethnic and disadvantaged communities, linking it to the sports they play. Finally, I would like the Minister to intervene and recommend that UK Sport undertakes an urgent review of the potential of 3 on 3 and that funding is made available for a development programme for a 3 on 3 squad for Tokyo.