Professional Cycling: Free-to-air Coverage

Stephanie Peacock Excerpts

Wednesday 5th March 2025 Westminster Hall

[The Parliamentary Under-Secretary of State for Culture, Media and Sport (Stephanie Peacock)]

It is a pleasure to serve under your chairship, Dr Allin-Khan. I congratulate the hon. Member for Huntingdon (Ben Obese-Jecty) on securing this important debate. His commitment to cycling in all its forms is obvious. His speech was incredibly interesting, thoughtful and, at the very beginning, very moving.

Professional cycling is enjoyed by many across the United Kingdom. It captivates fans with its exciting races and inspires people across the country to get their bikes out every weekend, as the hon. Member spoke about. It is also the sport of many remarkable athletes. During one of my very first visits as the Minister for Sport, I was lucky enough to see the Olympians in action during the road race in Paris. Their speed and athleticism were fantastic to see. I would also like to take this opportunity to congratulate Sir Mark Cavendish on his recent retirement—as the hon. Member rightly acknowledged—and Geraint Thomas OBE on his up-and-coming plans to do so. Their long and illustrious careers demonstrate their dedication, and we will miss watching their excellence on the road.

On the issue of broadcasting that the hon. Member has raised today, I will discuss the need to balance revenue, growth and access. I acknowledge right at the start that I very much appreciate the points that he has made, but before I address those points, I want to highlight the contribution that cycling makes both to our economy and to people’s health, wellbeing and enjoyment. It is important to acknowledge that the wider cycling industry has recently faced significant headwinds. Despite this, the industry is stabilising, with some retailers reporting positive financial performance, and there are several signs of potential growth in key high-demand areas such as road, gravel and electric mountain bikes.

More broadly, in October last year, the Department for Digital, Culture, Media and Sport published new research measuring the impact of the sport and the physical activity sector on the economy, based on 2021 data. That research showed that the sector directly and indirectly contributed £53.6 billion to the UK economy in 2021. This means that the sector was worth over 2.6% of the UK’s economy. Among the sports that were assessed, cycling contributed the third most of all summer sports to the economy. This was across all three forms: off-road, road and track cycling. These generated £5.4 billion to the UK economy in 2021.

As a Government, we will continue to encourage and support the growth of cycling and the rest of the sector into the future, including through active support for professional cycling. As part of the Los Angeles 2028 Olympic and Paralympic cycle, UK Sport has committed long-term investment of over £38 million of Exchequer and National Lottery funding for British Cycling. That is an uplift of under £1 million from the previous cycle, and it will go towards supporting all aspects of the Great Britain Cycling Team, including equipment development and competition costs across road, track, mountain bike and BMX. That is hugely important for inspiring the next generation, because no one can become a professional without proper opportunities for grassroots cycling.

The hon. Member has been a passionate advocate for enhancing cycling infrastructure—I believe he has asked some questions in this place on that issue. On 12 February, the Department for Transport announced the details of almost £300 million of funding for local authorities for active travel in 2024-25 and 2025-26 to provide high-quality and easily accessible active travel schemes across England. The funding will enable an additional 30 million journeys on foot and bike every year, with 53,000 people walking or cycling more regularly, including 15,000 children and young people.

Investment in active travel helps to revitalise high streets, improve air quality and support people to live longer, healthier lives. Although active travel is the responsibility of the Department for Transport, the DCMS is of course committed to working across Government to ensure that everyone, including children, young people and those with disabilities, have access to and benefit from quality sport and physical activity opportunities. Sport England provides long-term investment to British Cycling, the national governing body for cycling, which receives up to £26.6 million over five years to invest in community cycling initiatives. That funding allows British Cycling to invest in sporting pathways, supports the next generation of talented riders and volunteers, and helps to extend its work into England’s diverse communities.

The Government are also supportive of the UK hosting cycling events in line with our global reputation for hosting major events successfully. When Scotland staged the UCI Cycling World Championships 2023 in Glasgow, 95% of Scottish residents said they were proud to see their region host the event. Visit Scotland also reported a boom in interest in cycling across Scotland, in part due to those championships. Our 2024 manifesto committed to delivering international events with pride, as well as seeking new opportunities where we can to create a legacy to inspire the next generation of talent, promote exercise and healthy living, and create safe and cohesive communities.

Given the variety of formats and events in professional cycling, it would be difficult if not impossible to keep up with the sport through physical attendance alone, so it is unsurprising that so many people enjoy TV coverage. I sympathise with the points that the hon. Member made about the cost of TV packages, not least following the decision to integrate Eurosport, the long-time broadcaster of professional cycling, into TNT Sports. That will mean that many will see their subscription to watch cycling, alongside other sports, increase to over £30. The hon. Member is right that, for many people, £30 a month is a lot of money. I am sure that TNT Sports will be thinking about the balance between generating revenue and ensuring that cycling continues to be seen regularly on TV, helping to grow the sport.

As the Minister for Sport, I also appreciate the importance of TV revenue in sustaining these sports, and I recognise that commercial matters need to be considered carefully when making such decisions. I am sure that the hon. Member would agree that it is not for Government to intervene on those decisions. On the point the hon. Member made about the Tour de France being on free-to-air television, I recognise that many will have taken great pleasure in watching it on ITV in the last 25 years. It is a matter for the broadcaster with the rights to the Tour de France to determine whether any coverage will be available to free-to-air television in the future. Any discussions would not be a matter for the Government.

I am aware of the speculation around the Tour de France taking place in the UK in 2027. We have in the past made no secret of our ambition to host the Grand Départ here again, following the success of the 2014 event in Yorkshire, in the hope of inspiring more people to enjoy cycling and bringing lasting benefits to our communities. However, nothing has been decided, and it is a matter for the organisers.

This debate has offered a fantastic opportunity to discuss the continued success of professional cycling, and of cycling across the UK. It is a sport that we want to see continue to grow in this country for the economic value it has, for the sporting heroes it generates, which the hon. Member for Huntingdon spoke about so passionately, and for the inspiration it provides to many. I thank those who contributed and the hon. Member for bringing forward the debate.

Question put and agreed to.