Tobacco Packaging

Debate between Simon Wright and Alex Cunningham

Thursday 7th November 2013 Commons Chamber

[Alex Cunningham]

I agree that we also need to look into the issues surrounding the smoking of electronic cigarettes.

The Government should be acting on this matter. The evidence has already been presented to the House today. It is unquestionable that we need to take action now, and save children and young people from an addictive habit that will devastate their lives.

As I have said many times before, while I disagreed with the former Health Secretary, the right hon. Member for South Cambridgeshire (Mr Lansley), about a number of issues, I believe that the best thing he ever said was that he wanted the tobacco industry to have “no business” in the UK. I hope that the new Under-Secretary of State for Health, the hon. Member for Battersea (Jane Ellison), shares that goal, and will pursue it with the vigour that it deserves. I welcome her recent assertion that

“Stopping children and young people smoking is a priority for us all”.

However, actions speak louder than words.

Since the Government’s consultation closed 15 months ago, Australia has become the first country to introduce standardised packaging for tobacco products. That is already changing attitudes. Our own Government’s inaction in failing to enact measures similar to those in Australia poses a major threat to tobacco control. However, I was pleased to hear the new Under-Secretary of State tell the House during Health questions last month that

“new information ... not just from this country but from around the world… is under very active consideration.” —[Official Report, 22 October 2013; Vol. 569, c. 132.]

I should welcome her confirmation of the timetable for the completion of that consideration and the making of a definitive decision.

I have no doubt that standardised packaging for tobacco products is necessary to quell demand. Smoking is an addiction that begins in childhood, and tobacco packaging is designed to be attractive, catching the eye of young people in particular. I am aware of the damage that this horrible habit is doing to people in my constituency, young and old alike, many of whom live in some of the most deprived wards in the country. We need to take active steps to reduce the incidence of smoking, and to implement measures to prevent future uptake. The decision to delay progress with standard packaging will needlessly condemn hundreds of thousands more to a life of addiction because some think it “cool” to smoke. Plain packaging fits the bill. Not only is there a real need for it, but it is a solution that is wanted and workable.

It is worth noting that, during a Westminster Hall debate in September, the former Under-Secretary of State for Public Health, the hon. Member for Broxtowe (Anna Soubry), recounted her own experiences of tobacco addiction and its horrendous consequences. Fortunately, she was able to kick the habit. It is significant that she recalled the “power of the packet”, and spoke openly of choosing a particular brand of cigarette for her first pack

“because they were green, gorgeous and a symbol of glamour.”—[Official Report, 3 September 2013; Vol. 567, c. 23WH.]

Indeed, she made a superb case for standardised packaging as a means of preventing future uptake. I hope that that, along with evidence provided by fellow Members today, will remind the Health Secretary of the strong supporting evidence, and persuade him to delay no more. Perhaps he will even go so far as to do the right thing and give Members the right to vote on the issue, thus allowing the will of Parliament to be implemented.

The United Kingdom has previously taken a leading role in this regard, certainly in Europe. It has some of the most comprehensive tobacco control policies in the world, not least the tobacco control plan, which led to the introduction of smoke-free public places and the banning of displays on retail premises. It is clear that the current Government have recognised, at least to some degree, the raft of negative consequences that can arise from ready access to branded packaging, yet Ministers remain adamant that the evidence we have is not substantial enough, and continue to insist that non-legislative solutions are better suited to the task in hand.

There is already a wealth of evidence that standardised packaging works, and new evidence is being published all the time. A systematic review of 37 peer-reviewed studies, carried out by the university of Stirling for the Department of Health, found standard packaging to be less attractive while also improving the effectiveness of health warnings, thereby reducing smoking uptake among young people. The review also found that standardised packs were perceived as having less “clutter” to detract from the all-important health warnings, with the monotony and sincerity of the packaging serving to enhance their seriousness and believability. Since then at least 12 additional studies have been published, and the growing body of research consistently reports that standardised packaging would reduce the appeal of tobacco products and increase the effectiveness of health warnings.

Lest there be any doubt, let me add that the evidence from Australia confirms those findings. Not only do those who smoke cigarettes from standardised packs perceive their cigarettes to be of a lower quality than those from branded packs, but there is a demonstrated tendency to perceive cigarettes as less satisfying.

[Simon Wright]

Is the hon. Gentleman aware that the number of calls to Quitline, Australia’s smoking cessation service, has increased considerably since the introduction of the new law in that country?

[Alex Cunningham]

We can all choose which part of the briefing we wish to cite. It is clear to me that standardised packaging is working in Australia, and I am sure that it will continue to do so. The hon. Member for Harrow East mentioned that 81% of people were likely to have thought about quitting at least once a day during the past week, and I think that that too is an important statistic.

What further evidence does the Secretary of State need to see before he commits himself decisively to making these life-saving changes? Pressure on smoking must be continuous and relentless, because we are fighting a pervasive, lethal and powerful addiction. We cannot afford to waver or hesitate. Every year more than 200,000 people under the age of 16 start to smoke, and that is 200,000 too many. Even if plain packaging just halves the number of new young smokers who are currently attracted to the slim, colourful and glamorous packs, it will have had a major impact on hundreds of thousands of lives.

If we wait the suggested three years for evidence from Australian legislation to emerge, little if any progress will be made. Incidentally, in the United Kingdom fewer people are attempting to quit with the help of the national health service for the first time in five years. The current prospect is unacceptable. The Government must act now to prevent further tragedy, rather than adopting the leisurely timetable that has been proposed by some who think that they know better, or perhaps have vested interests.

Let me drive the point home. More than 250 people die prematurely every year from smoking-related diseases in my local authority area of Stockton-on-Tees. We have a lung cancer rate of 67.1 per 100,000 people, which is a staggering 40% higher than the national average, and figures show that 610 children aged between 10 and 14 are already regular smokers.

I recall young people referring to cigarettes as “cancer sticks”, but many still think it cool to smoke. I see them walking to school, cigarette in hand or mouth, and it upsets me to think that had the Government acted, many of them would not have been attracted to the habit at all. Attempts are being made in the other place to introduce new clauses to the Children and Families Bill which would create a requirement for standardised packaging, and it is also possible that my own proposals to render it illegal to smoke in any vehicle where children are present will be reintroduced.