Tobacco Products (Plain Packaging)

Sarah Wollaston Excerpts

Tuesday 3rd September 2013 Westminster Hall

[Bob Blackman]

The key issue, to which I will come, is not discouraging current smokers but preventing children from smoking in the first place.

[Dr Sarah Wollaston (Totnes) (Con)]

Will my hon. Friend give way?

[Bob Blackman]

I will give way a bit later, as I have been directed by the Chairman not to take too many interventions.

My view was reinforced by a recent Observer article revealing that Philip Morris, one of the big tobacco companies, set out in 2012 to persuade the Government to

“wait and see what happens in Australia”

two or three years down the line. That is undesirable. Most smokers begin when they are children. Two thirds of existing adult smokers report that they started before age 18, and almost two in five started before age 16. I have no objection if people choose to put a cigarette in their mouth, light it and help kill themselves—if that is what they choose to do, they have that right. However, I object to innocent children starting the habit and then not being able to give it up.

--- Later in debate ---

[Bob Blackman]

I will come to packaging later in my speech. The key issue is the risk of counterfeiting under the current arrangements, and it has yet to be proven what action can be taken about that. With standardised packaging, measures are possible to make it harder for the illicit trade to continue.

The illnesses are awful—lung cancer, other cancers, emphysema, peripheral vascular disease. Doctors and medical professionals do not support tobacco control measures, including standardisation of packaging, out of some perverse desire to control people and tell them what to do; they support tobacco control because they have seen hundreds of patients dying from terrible and preventable diseases. They want that dreadful waste of life to end, and we should listen to them. I declare a personal interest: both my parents died of cancer when I was young, because of tobacco and no other reason.

Children in poorer communities in particular—high-risk groups, specifically—are more likely to smoke. For example, 45% of smokers in routine and manual occupations report that they began to smoke before the age of 16; 57% of teenage mothers smoked during pregnancy; and in 2002, the Office for National Statistics reported that a truly shocking 69% of children in residential care were smokers. Starting to smoke is associated with a range of key risk factors, including smoking by parents, siblings and friends, and exposure to tobacco marketing. In my judgment, most people start smoking at stressful times in their lives.

Packaging is used by the tobacco industry as a residual form of advertising, since all other forms are now unlawful. Smokers display the branding every time they take their pack out to smoke. The industry understands that well. Helpfully, Philip Morris International’s submission to the Government consultation on the future of tobacco control stated:

“Packaging is…a means of communicating to consumers about what brands are on sale and in particular the goodwill”—

to use the term literally—

“associated with our trademarks, indicating brand value and quality.”

Nowhere else would someone get away with a product that kills people being advertised in such a way.

Peer-reviewed studies, summarised in the systematic review of evidence cited in the Department of Health’s consultation document, have found that standard packaging, compared with branded cigarettes, is less attractive to young people, improves the effectiveness of health warnings, reduces mistaken beliefs that some brands are safer than others and is, therefore, likely to reduce smoking uptake among children and young people. That evidence is from the Department of Health, which is not yet acting on it. More recent evidence from Australia is that smokers using standard packs are more likely to rate quitting as a higher priority in their lives than smokers using brand packs. That is only the early evidence.

[Dr Wollaston]

So-called plain packaging is actually “stark staring truth” packaging, and has nothing to do with mystique. It will not increase mystique; such packaging will simply help vulnerable children stop being the new recruits for an industry that is killing its customers.

[Bob Blackman]

Indeed. In Australia, we have seen immediately that standard packs, which are often described as plain, are anything but. Colleagues in the House and members of the public have been confused into thinking that standard packs would be grey or white, with no markings at all. That impression has been deliberately fostered by the tobacco industry—for example, by Japan Tobacco in its grossly misleading newspaper adverts, which were rightly condemned by the Advertising Standards Authority. In fact, as in Australia, standard packs would be highly designed, with images of the likely health effects of smoking. No wonder the industry is determined to stop such packaging.

The evidence we already have amounts to a strong enough reason for action now. Are there any arguments against that? There are certainly a number of myths, endlessly repeated by the tobacco industry and its front groups. High on that list is the argument that standardised packs will increase the level of the illicit trade, as has been mentioned. That is fiction. In fact, data from Her Majesty’s Revenue and Customs show clearly that the illicit trade in cigarettes fell from around one in five consumed in the UK in 2000 to fewer than one in 10 by 2010-11. That represents a great success for HMRC and the Government as a whole, partly as a result of the sensible decision by the Government to protect the funding for that area of HMRC’s work in the previous spending round.

People may ask whether standardised packaging would reverse that welcome trend, but there is no good reason to believe so. I invite any hon. Member who does to consider this fact: the three key security features on a pack of cigarettes are the numerical coding system printed at the bottom of the pack, which will continue; a covert anti-counterfeit mark in the middle of the pack, which can be read by a hand-held scanner and would also remain; and some features of cigarette design, in particular the distinctive marks on filter papers, which would continue. All those features would continue with standard packs.

Andy Leggett, the deputy director for tobacco and alcohol strategy at HMRC, said that

“there is no evidence that that risk”—

of an increase in the illicit trade—

“would materialise to any significant degree.”

His opinion was shared by serving police officers, senior trading standards officers and a representative of the EU anti-fraud office, OLAF, when they gave evidence to the inquiry on the illicit trade conducted by the all-party group on smoking and health, of which I am secretary.

Standardised packaging is not a party political issue. It is strongly supported by politicians of all parties, many of whom are present for this debate. It is also popular with the public. Contrary to what my hon. Friend the Member for Aldershot (Sir Gerald Howarth) said, a February 2013 poll on the issue found that, overall, 64% of adults in Great Britain were in favour of standardised packaging—great public support.

A further poll by YouGov, conducted in March, showed support for the policy from 62% of Conservative supporters, 63% of Labour supporters and 60% of Liberal Democrats. There was majority support from all ages, genders, classes and political parties. Were there a free vote in the House of Commons, I believe that a significant majority of MPs would support legislation on standardised packs. I also firmly believe that Parliament should debate and decide the matter.

I remember, before I was elected, the 2006 debate on smoke-free public places, support for which was passed by a majority of more than 200. That piece of legislation has proven to be highly successful and popular, enabling people to enjoy restaurants, pubs and other facilities without having to endure smoke. That legislation was achieved in part because it was seen to be beyond conventional party politics. I strongly urge the Government and my hon. Friend the Minister to introduce a debate in the main Chamber so that we can discuss it and take a decision, with a vote, on standardised packs.

To sum up, fundamentally the issue is simple: smoking tobacco is a lethal addiction. Cigarettes are the only legal product sold in the UK that kills consumers when used exactly as the manufacturer intends. Why should any company be allowed to promote such a product through advertising and marketing? The tobacco industry has made a great fuss about its intellectual property rights, but why should we allow any such claimed rights to trump the requirements of child protection and public health? The nub of the debate is that children, and the most vulnerable groups of children in particular, need protection from the tobacco industry and its never ending search for new consumers.