Oral Answers to Questions

Robert Jenrick Excerpts

Thursday 27th November 2014 Commons Chamber

[Mrs Grant]

Our tourism strategy has led to record visitor numbers and record spends and brought £127 billion to the UK economy, so I am not going to take any finger wagging from the hon. Gentleman.

[Robert Jenrick (Newark) (Con)]

The great opportunity in the tourism market in the years ahead will be in attracting Chinese tourists. Britain has been improving in its ability to do that, and I know that the Minister and the Secretary of State have taken a personal interest in that area, particularly in relation to visas. We know that Chinese tourists are surprisingly adventurous and want to get out of London and into the regions, and we are seeing more of that in the midlands and Scotland. What more can the Government do to market the regions—particularly the east midlands—to get those wealthy Chinese tourists out of London and the south-east?

[Mrs Grant]

My hon. Friend makes an excellent point. VisitEngland and VisitBritain promote the nations and the regions, and they do a very good job. VB does it through its GREAT and tactical campaigns, and VE does it through its very successful holidays at home campaigns. The local growth fund, the regional growth fund, the coastal community fund and the recently established £10 million fund for the north are all helpful in growing local tourism outside London.