Sport: Gambling Advertising

Rachel Hopkins Excerpts

Wednesday 13th March 2024 Westminster Hall

[Rachel Hopkins (Luton South) (Lab)]

It is a pleasure to serve under your chairship, Sir Christopher. I congratulate the hon. Member for Inverclyde (Ronnie Cowan) on securing this important debate on an issue that I and many of my constituents care deeply about.

Almost 7,000 gambling messages were shown in six televised matches over the premier league’s opening weekend. If that does not set off alarm bells, I am not sure what will. My speech will not completely oppose gambling—in fact, I am sure I will be placing a bet on the grand national in a few weeks’ time, and my other half does a few quid on the acca for football on a Saturday—but it is clear that gambling addiction, fuelled by excessive gambling advertisements, impacts our communities. YouGov research found that nationally 1.4 million adults are harmed directly by gambling. Shockingly, the Gambling Commission stated that 80,000 UK children are addicted or at risk.

I want to say thank you to the brilliant organisations, Gambling with Lives and The Big Step campaign, which raise awareness of the harm that is being caused. They have introduced me to their volunteers, who have personal connections to the harm caused by gambling. Some had loved ones who sadly ended their lives as a consequence of their gambling addiction. Others are survivors who now campaign to ensure that other people do not suffer the pain that they did. The message is always the same: the pain is preventable. I have found many of these discussions incredibly moving.

The current gambling regulations are failing the public terribly, and there is no sign of change to protect the next generation, as we have heard from others. The industry’s voluntary whistle-to-whistle ban in football is completely ineffective, as it applies only to TV adverts. Over two thirds of fans who responded to a Survation poll said they felt it had not prevented children from seeing gambling advertisements in football. With insufficient regulation, football is often the hook to get the young into gambling, especially as they are then cross-sold highly addictive online casino products.

It is important to recognise that not just fans are impacted. We have seen the impact on players in recovery who are made to advertise the addictive products, including Ivan Toney, Sandro Tonali and Harry Toffolo. Football is so important to our communities, creating a shared identity that ties us together with a common objective, mostly just three points at the weekend, possibly six for Luton this weekend, but also seeing our team represent us with dignity. That is why I am proud of my local football club, Luton Town, for leading the way, by refusing to choose a gambling shirt and stadium sponsor. Across the premier league and the English football league, only Luton Town’s 19 home games will not feature gambling adverts, according to The Big Step. That is only 0.8% of games. It is disappointing that seven premier league clubs will still display gambling companies as their main shirt sponsor. Luton Town is part of The Big Step campaign to kick all gambling advertisements out of football, alongside other clubs such as Tranmere Rovers and Forest Green Rovers. Sadly, not all football clubs can be relied on to do the right thing, even though we know that a sponsorship ban would cost clubs only around 2.5% of revenue.

What measures are the Government considering to curtail gambling advertising in sport, especially in football? I reiterate the point already made, that this is a public health issue. Just like measures to reduce advertising of cigarettes to tackle smoking harms, would the Minister consider, as a first step, a review into banning pitch-side advertising in football, to reduce gambling harm? I look forward to hearing the Minister’s response.