Ceramics Industry

Perran Moon Excerpts

Monday 6th July 2026 Westminster Hall

[Dave Robertson (Lichfield) (Lab)]

I beg to move,

That this House has considered e-petition 764785 relating to support for the ceramics industry.

It is a pleasure, as ever, to see you in the Chair, Dr Murrison. Before I get going, I declare that I am a member of the general, municipal and boilermakers union, the GMB.

It is a particular pleasure to introduce this debate as a ceramics MP, and I add my full-throated support to the petition and its aims. My constituency of Lichfield, Burntwood and the villages is home to Armitage Shanks, a company that for more than 200 years has been manufacturing bathroomware in the village of Armitage, from which it takes its name. The identity of the village is inextricably tied up with the company, but, sadly, my constituents will fully recognise the petition’s characterisation of a struggling ceramics sector, because like so many of our British ceramics businesses, Armitage Shanks has been suffering, despite the best efforts and hard work of its brilliant staff.

Earlier this year, the firm—now owned by Villeroy & Boch, a German manufacturer—was forced to close one of the kilns at its site in a bid to keep the business internationally competitive. That closure has had a real impact on the community, with 100 jobs lost as a result, and it is a reminder that when our heritage ceramics brands are struggling, it is about not just our country’s manufacturing history and the heritage of the areas that support those businesses, but present-day jobs, skills and livelihoods. I have visited the Armitage site multiple times in recent months, and the concerns that I have heard over and over again from workers there and from their union, the GMB, fully echo the petition.

The job losses at Armitage Shanks are, sadly, just one example of the pressures that the sector faces. In 2025, we lost two ceramics firms in Stoke-on-Trent, Royal Stafford and Heraldic Pottery, a blow that went right to the heart of that city’s identity. Last month, the final pieces of pottery rolled off the production lines at Denby in Derbyshire, which was a sad moment for many people, especially my hon. Friend the Member for Amber Valley (Linsey Farnsworth). In March, the iconic British brand, known around the world for quality manufacture and design, entered administration. Its collapse has also led to more than 100 skilled workers losing their jobs.

Thanks to one of those workers, Hayley, we are here to debate this motion. I am very glad to see her in the Public Gallery today. I congratulate her on her first week in a new position that she found elsewhere, but I am sure she would have liked to go to it in rather better circumstances. I am sure that I speak for all right hon. and hon. Members in the Chamber when I say that British ceramics is richer for retaining her experience and passion in the industry.

Hayley’s petition could not be more timely. We met ahead of the debate to discuss her concerns, which echo the worries that I hear from the constituents, businesses and unions in my area, and which I and other ceramics MPs gathered here today have been pressing the Government on. I am not surprised to see so many hon. Members joining us, because almost 110,000 people signed Hayley’s petition—more than 10% of them coming from just seven constituencies.

This issue is very much centred on Staffordshire, Derbyshire and Nottinghamshire, and the people in our areas care deeply about it. Hayley’s petition recognises that much of the ceramics sector in our country is in crisis. As she warns, “soaring industrial energy costs” have left businesses

“at the risk of imminent collapse without urgent intervention”.

Ceramics manufacturing relies on high levels of electricity and gas, and when their prices rise here in the UK, our businesses are put at a competitive disadvantage on the international stage.

[Perran Moon (Camborne and Redruth) (Lab)]

I thank my hon. Friend for giving way in this debate, which is clearly important not only to his particular area, but to UK manufacturing more widely. On the challenges of energy costs, the ceramics industry has suffered similar challenges to the critical minerals sector, specifically the tin mining and processing sector in my Camborne, Redruth and Hayle constituency. Does he agree that the Government must go further and faster to replicate some of the support that has been afforded to the ceramics industry for critical minerals?

[Dave Robertson]

My good and hon. Friend is right to raise the importance of energy costs to industry across the United Kingdom. Ceramics, though, is the hardest industry to decarbonise. It is therefore right that the Government are looking at a specific carve-out for ceramics, especially given its geography.

Returning to the problem so ably diagnosed by Hayley, she has also offered a solution. The petition calls on the Government to urgently review the British industry supercharger—a scheme that helps energy-intensive businesses including steel, chemicals and paper manufacturers with their electricity costs. She calls for that to be extended to the ceramics sector. During the last few months, Denby has said that relief through the supercharger scheme would have saved the company, but currently, ceramics businesses are falling through the cracks of the scheme.