Local Newspapers

Debate between Pauline Latham and John McDonnell

Thursday 19th March 2015 Westminster Hall

[John McDonnell]

The Government have taken action on that matter and introduced a code of practice, which they have also enforced in some areas, so in that debate, things have moved on dramatically. I am aware that the hon. Gentleman has in the past tabled early-day motions on the subject and participated in debates on it.

I want to focus on what is happening in the industry at the moment. Many of us have taken the view that we simply cannot go on the way we are, or we risk losing the local newspapers that, as the hon. Member for Shipley (Philip Davies) said, we all value as the bedrock of local democracy in many ways.

[Pauline Latham (Mid Derbyshire) (Con)]

The Derby Telegraph, which is my local paper, is the midlands’ newspaper of the year and still sells 25,000 copies every day, but more importantly it has 71,000 unique users on the website every day. That is something that local newspapers are having to adapt to, and the question is how they fund it. The problem is that people will not pay for local newspapers, but they will go online—and there are adverts everywhere. I would like to see the end of adverts, and perhaps people subscribing to local newspapers on the web.

[John McDonnell]

The important thing about the Chancellor’s statement yesterday was that it recognised that the local press is moving to a new model, exactly as the hon. Lady says, and it recognised also the need for Government intervention to support the transitional period. As I said, I think that that came from the dialogue and discussions that the Minister has had with the Treasury, and I welcome it.

--- Later in debate ---

[John McDonnell]

There is a whole range of such anomalies, which we need to inquire into. That is one of the reasons why the NUJ is promoting the idea of a proper inquiry—it does not have to be a long-winded one—into some of the details of regulation. That might assist in protecting titles and protecting jobs and services.

As I said, some areas of the country have become local news-free zones. The staff cuts have been staggering, and the NUJ’s survey concerning Trinity Mirror and Newsquest revealed that the lack of staff meant that basic services were not being provided. Council meetings and court cases were not being covered. Local businesses were not being held to account.

Some Members may recall that some time ago, we expressed our disappointment about the decision by the Press Association to scrap its “Lobby Extra” package, which provided a House of Commons service for 15 regional titles. Many of us thought that that service was vital, because it covered regional newspapers such as the Liverpool Echo, the Manchester Evening News and the Express & Star, many of which no longer employ staff Lobby correspondents. If newspapers are unable to report on our activities, they will not be able to hold us to account and our democratic links with constituents will be undermined.

The number of job cuts in some areas has been extremely worrying. Johnston Press annual reports from 2007 to 2012 revealed that the number of full-time journalists fell by 44% from 2,774 to 1,558, and the trend has continued this morning. The Daily Mail and General Trust has admitted that half its 4,200 staff in the Northcliffe Media regional newspaper division have been cut since 2008. As we have heard in our discussions elsewhere, local and district offices are being closed, so reporters are working much further from their local communities. That issue was raised at our cross-sectoral seminar with the Minister some time ago.

We also find that papers are being edited in hubs. I agree wholeheartedly with Michelle Stanistreet, the NUJ general secretary, who has said:

“Readers are not stupid. They can tell when their newspaper is being produced from a different county—and in some cases country. They can tell when they are served up rehashed, reconstituted fare. They feel robbed when they can no longer speak to the local reporter on their patch and when their voices go unheard.”

We should be concerned about the fact that that has become a common phenomenon. We should also be concerned about the fact that regional newspaper group publishers have significant local monopolies. The resulting lack of competition may undermine standards and the quality of journalism.

As we have discussed, the decline in the sector has been blamed on the transition to the internet, with a lot of content being made free. Another problem is the drop in advertising revenue, which has been caused by the recession and falling circulation. As many of us have argued for some time, it is not as simple as that. There is a depth of anguish about what has happened to local newspapers over the past 20 years.

Throughout the ’90s and until about 2005, local newspaper profit margins ranged from approximately 20% to 35%. Between the start of 2003 and the end of 2007—I am sorry to pick on Wales all the time—the profit margin of Media Wales averaged 34%, and it peaked at 38% at the end of 2005. In a normal business, profits on that scale would be reinvested in the industry long term. As the hon. Member for Mid Derbyshire (Pauline Latham) said, such reinvestment would fund the transition to the new model. That did not happen, unfortunately. I hate to say it, but some of the company results make it clear that instead of being reinvested, those profits were creamed off and used for sizeable shareholder dividend pay-outs. In addition, the pay of newspaper executives was enormous, and I will give some examples later.

Another issue that has affected the sector over the past 10 years is the rapid closure of local presses. Johnston Press in the north has closed presses in Halifax and Leeds. As a result of such closures, any new entrant to the regional newspaper market is forced to choose between bearing the virtually prohibitive expense of a new press, entering into contract arrangements with potential competitors, or printing outside the UK and building import costs into their overheads from the outset. That is a dangerous pattern. That all happened while profits were at a high level. In any other sector with profits of more than 30%, it would be almost unthinkable not to plough that money back into the industry. I do not want to use phrases such as fixing the roof when the sun shines, or having a long-term economic plan, but we would expect someone somewhere in the sector to wake up to the need for such things.

Some of the examples have been absolutely staggering. My hon. Friend the Member for Great Grimsby (Austin Mitchell) and I have waged something of a crusade with regard to Trinity Mirror over the past 10 years, and I have looked back at some of the interventions we made in Adjournment debates and so on. Trinity Mirror covers a whole range of titles from the Liverpool Echo to the Oldham Advertiser and the Rossendale Free Press. What did Trinity Mirror do with its profits during the good times? It appointed Sly Bailey as chief executive in 2003. In 2005, if I remember rightly, we raised concerns about her management skills. When she left last year, she was given a £900,000 payoff. She pocketed more than £14 million during her time at the company, despite the fact that the work force was cut in half and the share price plummeted by 90% during her tenure. That is absolutely extraordinary. To quote Michelle Stanistreet, general secretary of the NUJ:

“Trinity Mirror owns some of the best-known and respected newspaper titles in the UK. In 2003, when Sly Bailey took over as chief executive, it was a FTSE 250 company worth more than £1 billion and with a share price of 380p. Now, less than ten years later, the same CEO presides over a company that is a shadow of its former self—with a share price of 30p.”

Despite that, Sly Bailey received the £900,000 payoff on leaving. That is simply payment for failure. We can see why journalists on the front line who are losing their jobs are so angry about what happened during that period. Half the jobs have gone, and the company has been driven into the sand. Her successor has just had to announce £10 million-worth of cuts. The company is currently losing another 92 jobs. Fifty-three new jobs have been created in its national and regional titles, but the company is moving towards a shared content model of producing material that is not local, which will start to undermine the quality of the press.

It just goes on. Newsquest publishes 200 newspapers, and audit figures show that its circulation dropped by 10% in the last round. Roy Greenslade, the expert commentator on the press industry, argues that that drop is partly due to short-term thinking. Newsquest has increased the price of its papers, and the result has been an immediate sales plunge. There is a real management issue in this sector. Newsquest is owned by an American company called Gannett. In February 2014, Gannett issued one of the biggest shareholder payouts that we have seen. Gannett’s chief executive said:

“We remain on track to return approximately $1.3 billion to shareholders through dividends and share repurchases by 2015.”

Yet staff on the company’s papers have had a pay freeze for four of the past five years. A typical Newsquest journalist earns about £21,000 a year, but Newsquest’s outgoing chief executive, Paul Davidson, was paid £0.5 million in 2012 and his fellow directors took a performance-related payment of nearly £300,000. Understandably, there is phenomenal anger among staff. The company has cut 5% in the past year, which includes compulsory redundancies. That cut was driven through by abysmal management. Newsquest has also moved paper production from the north down to Newport. The Northern Echo will now be edited 270 miles from where it is distributed. It just goes on and on, and I worry about what is happening generally.

Johnston Press is an example of catastrophically bad management. The company publishes 200 titles, and its chief executive has announced a new project to produce a paper with 75% of its content provided by readers, not journalists. Chris Oakley, a former editor of the Liverpool Echo, says:

“In the boom years, the Stock Market valued Johnston Press at more than £1 billion and investors and analysts applauded as the company ran up nearly half a billion in debt.”

Johnston Press, relatively speaking, is now more indebted than Greece. Between 2005 and 2007, the company spent £1 billion on acquisitions, including £250 million for 11 paid weeklies and 10 free sheets in rural Ireland. Two years later, after spending all that money, the best offer when it tried to sell those titles was £40 million. That is a scandalous waste of resources that almost destroyed the company overnight.

Last year, Johnston Press made an operating profit of £57 million, but its debt is now £360 million. That debt is owed, among others, to RBS and Lloyds, which are charging a 13% interest rate compared with the Bank of England rate of 0.5%. The company could be destroyed purely and simply because of the punitive interest rates charged by those publicly owned banks. The NUJ has been campaigning for the banks to renegotiate the terms, otherwise the company will fail and everyone will lose out—not only the journalists who will lose their jobs but the banks that will have to try to retrieve the money they paid out.

The next member of the big four is Local World, which was created in November 2012 by the merger of Northcliffe regional newspaper group and Iliffe News and Media. Northcliffe’s owner, the Daily Mail and General Trust, was paid £52 million and took a 38.7% stake in Local World. Iliffe’s owner, the Yattendon Group, has a 21.3% stake in the business. Trinity Mirror paid £14.2 million for a 20% share. Local World has no presses and no pension fund liabilities, but it has 110 newspapers. It is the new kid on the block, but its founder, David Montgomery, is an old hand who has been around a long while—he was previously at Trinity Mirror. He is reinventing the model so that it is virtually without journalists. He has already got rid of sub-editors. Barry Fitzpatrick, the NUJ deputy secretary who negotiates on behalf of the workers, says:

“This is a very dangerous vision. What he appears to be suggesting is that the police, schools, Tesco and other organisations can put their press releases directly into the local paper, without verification or comment.”

That undermines the very product that Local World is trying to sell, which is extraordinary.

[Pauline Latham]

I thank the hon. Gentleman for giving way again. His speech makes me realise that the Derby Telegraph is a fortunate paper and that my area has been lucky with Northcliffe Media. In recent years, the Derby Telegraph has become much more of a campaigning newspaper. It has uncovered stories such as the Al-Madinah school scandal, which it broke. The newspaper has also campaigned to keep train making in this country, which was a big, cross-party campaign. Recently, the Derby Telegraph helped to raise a lot of money in the name of a BBC Radio Derby journalist who has malignant melanoma—the campaign by the radio station and the newspaper is raising money to fight melanomas. The sort of things that the Derby Telegraph has done has brought in more readership, and more people are getting involved. Working with the local radio station, the newspaper’s numbers have been boosted considerably.

[John McDonnell]

Individual newspapers and managements attended the meeting that the Minister convened with different sectors of the industry. The meeting demonstrated that, with good management, it can be done. An element of creativity and community engagement is needed, but the core of success is always quality journalism. If a company undermines the quality of its product, the whole operation will eventually be brought into crisis, which is what has happened as a result of short-term profiteering by poor management. Greedy executives have walked away with packages of hundreds of thousands of pounds while their workers on the front line have been sacked.

The hon. Lady makes a good point that quality journalism has exposed local scandals. We spoke to Shaun Lintern, the journalist who broke the Mid Staffs hospital story. He basically said that such a story could not be broken with the resources available now because there are not enough staff on the ground.

I have demonstrated what has happened in recent years. Wages on local papers are now extremely low. Newsquest has had a pay freeze for four of the past five years. Typically, a journalist now earns £21,000 a year, but trainee journalists in Yorkshire are earning 7p above the minimum wage. Journalists in Cheshire and Merseyside earn as little as £14,500. Traineeships are one way in which people get into journalism, but trainees who have worked at one newspaper group in London for years earn some £16,000. That is in the capital, and it is just above the London living wage at best. Those trainees do not receive London weighting. Another high-profile paper in the capital now pays journalists £18,000, which is a scandal. It undermines the quality of the job, professionalism and the workers themselves if they are not paid properly.