Local Media

Oliver Heald Excerpts

Wednesday 14th March 2012 Westminster Hall

[Stephen McPartland]

Before the Division, we were discussing what the Prime Minister said about local newspapers being a great vehicle for social change, and I want to refer to a couple of campaigns that I have run with local newspapers in my area. One campaign sought to bring the carnival back to Stevenage, and that had great success last year. We are currently running a campaign with a different newspaper to have a satellite radiotherapy unit based at the Lister hospital in Stevenage. Patients from Stevenage who undergo radiotherapy currently have to travel nearly 4,000 miles during the course of their treatment. We think that that is a little too far, and that treatment should be available somewhere closer.

[Oliver Heald (North East Hertfordshire) (Con)]

That issue also affects my constituents in the neighbouring constituency of North East Hertfordshire. Does my hon. Friend agree that the local media have been extremely helpful in supporting that campaign and fighting to help cancer sufferers, who currently have a difficult journey, to receive treatment?

[Stephen McPartland]

My hon. Friend makes a good point; he has been a great advocate and supporter of the campaign and has led the way in North East Hertfordshire. As he rightly says, without the support of local newspapers, the campaign would not have achieved such massive community penetration or have been mobilised into a big, cross-party issue locally. The campaign is going well.

We are also running a campaign to stop the expansion of Luton airport because, although Luton would get all the jobs, Stevenage and particularly North East Hertfordshire would get all the aircraft noise. If there are to be quieter aircraft, we are keen for them to turn up, and we would be interested in getting the truth about those figures. Local newspapers are a great vehicle for change and something that I support.

Local newspapers face great competition from new media, although many of them are embracing that competition and in many ways turning themselves into embryonic versions of the local multi-media companies that the Minister and I support so well. Local newspapers are trying hard to move forward by doing a lot of work on the internet, accessing a variety of other platforms and starting to move into radio and so on. However, they face a great deal of competition, and although they are tackling that head-on, there is concern over the behaviour of some local authorities.

I would be interested to hear the Minister’s views on whether local authorities should spend taxpayers’ money on advertising in local newspapers, as opposed to producing propaganda that a large number of local residents are not particularly interested in reading, so it quickly ends up in the bin. For example, the Stevenage Chronicle is not particularly well supported. The problem with such propaganda is that taxpayers have no interest in it, and given the choice they would scrap it right away rather than see other services reduced. The local media market is distorted because local newspapers come under severe financial pressure when local authorities—whether county or district authorities—produce their own material.

What are the Minister’s thoughts about the current Department for Transport consultation on removing the mandatory advertisement of things such as road closures and planning applications in local newspapers? It is very important that that is reviewed. I am interested in his views, simply because I think that such a move will undermine further the financial viability of local newspapers.