Zoos (Regional Economic Development)

Nia Griffith Excerpts

Wednesday 14th December 2011 Westminster Hall

[Andrew Rosindell]

I thank the hon. Gentleman for that intervention, which emphasises the point that I am making. Zoos are the heart of everything in our country. People love to go to zoos and see the animals. However, it is not just about tourism. These days, it is about a wide range of things. It is important to ensure that the public understand that zoos are about more than just animals; they are about conservation and tourism. This debate focuses particularly on how zoos help to strengthen our economy in certain regions of the country.

To return to the point that I was making, zoos involve more than one Department: the Department for Culture, Media and Sport, in terms of tourism and cultural and heritage identities; the Department for Education, in respect of education and the family dynamic; the Department for Communities and Local Government, in respect of zoos’ powerful role in promoting community values and as a hub for volunteering; the Department of Energy and Climate Change, in terms of their championship of environmentally sustainable buildings and the ultimate aim of a zero-carbon society; and the Department for International Development, as massively attended public sites connecting the UK electorate and taxpayers with the realities of populations in developing countries who live alongside and interact with the animal kingdom.

In championing this debate, it is my firm and overriding ambition that a practical dialogue should ensue between officials in the Department for Business, Innovation and Skills and the British and Irish Association of Zoos and Aquariums, or BIAZA, the zoo sector’s official representative body. The public goods presented by safari parks, zoos, aquariums and all wildlife institutions are almost too numerous, but in these difficult times, surely a wealth-creating agenda in the context of environmental responsibility should be our priority.

[Nia Griffith (Llanelli) (Lab)]

Does the hon. Gentleman know what is being done to market our zoos and wildlife parks? I speak particularly of those that are not so high-profile, such as Penclacwydd in my constituency, where the emphasis is on pond dipping. It has the most fantastic array of pond life and a wild bird collection. Such attractions do not, perhaps, have the same appeal as a large safari park. Does he feel that enough is being done to promote and market the whole range of wildlife parks?

[Andrew Rosindell]

I agree that not enough is being done. That is why I called this debate: to talk not about the welfare of animals, which is normally the topic of debate when zoos are mentioned, but about the promotion of zoos as part of our economic regeneration. I have never had the privilege of visiting the zoo in the hon. Lady’s constituency. Maybe I will visit it at a future date. I look forward to doing so.

In addition to strategic partnership with research universities, there is much further evidence that zoos and zoo projects are net generators of prosperity, with the potential to do a lot more. First, let me point briefly outside the zoo world to Cornwall’s Eden project. Based on the appeal of the living world and predicated on an environmental ethos, the site attracts large numbers of paying visitors. As a model, it is very close to our great zoological sites. Surely, no one could doubt that the Eden project has made a huge contribution to Cornwall’s overall economy and society in an organic place-making sense that embraces and extends far beyond tourism and leisure. Indeed, it is striking that of the millennium capital projects, the Eden project and BIAZA member, The Deep—a submarium—have been some of the greatest successes, demonstrating their self-sustainability and viability. Clearly, large numbers of the UK public are prepared to pay to visit sites where they can imaginatively re-engage with nature and the living world. In doing so, they also guarantee their very financial continuity in a virtuous economic circle.

Secondly, BIAZA’s initial economic impact analysis, which scopes the overall sector, reveals a current economic contribution to the UK of £645 million a year. That was calculated at the most modest level possible and is thrown into relief by the figure of $8.4 billion arrived at by the American Association of Zoos and Aquariums. The study’s results also unveil the far greater potential for such sites if they are given sufficient encouragement and focus. It also underlines that the 11,000 jobs generated, both directly and indirectly, are permanent or at least long lasting—not vulnerable to international outsourcing, as so many other sectors are today. Jobs in tourism are, after all, by definition rooted to a specific place.

Thirdly, I refer to the confidence of, and major investment from, the recent regional development agencies and the devolved Administrations in specific zoo sites and projects lying in their respective regions. One might mention zoos in Edinburgh, Bristol, Chester, Wales, Twycross and Paignton, the leading aquariums in Hull and Plymouth, and other sites in this context. It shows that in all such quarters, authorities have already accepted the economic development logic of zoo and aquarium sites.

Fourthly, such organisations support, improve and communicate a certain fundamental quality of life, a clear and positive sense of place and a celebration of locality. Their development helps to retain and attract knowledgeable, skilled graduates and high-earning professionals. Employers and inward investment will follow the people. Many leading zoos and wildlife sites are non-profit charities, and almost all are to some degree mission, rather than profit led, adopting a social enterprise ethos and reinvesting all or much of their annual surplus in wildlife conservation, education, science, the community and other public goods. Thus the prosperity generated by zoo activity largely tends to remain of local benefit, rather than be shipped off by multinational interests.

In addition to the traditional identity of such sites, they can also act as cultural organisations. The National Marine Aquarium in Plymouth is a key partner in cultural and social events such as the “blue mile” and a recently initiated international marine festival. The cultural role of wildlife venues also expresses itself in architecture and local community heritage based in native species and the much-loved landscapes of Britain. Capitalising on large numbers of visitors concentrated at a single venue, such sites can function as tourism hubs and dynamic promoters of the overall landscape, wildlife and heritage of the UK that extends to both domestic and foreign visitors. They are socially embracing institutions that in all sorts of ways provide a positive impact on a large audience.

Finally, such sites are financially stable organisations. They are not holding out a begging bowl for revenue, but offering attractive platforms for partnership and investment. Indeed, the zoo industry has seen strong, long-term growth for more than 20 years. The fundamental zoo proposition has withstood the challenge of changing fashion and competitive technology for 150 years. It is embedded in our British way of life; it is part of our British tradition and it is here to stay. Nobody claims that this relatively small sector of UK enterprise can perform at the massive economic level of, let us say, aerospace, biotech, manufacturing or other industrial powerhouses of the economy. Such an assertion is not plausible.

--- Later in debate ---

[Andrew Selous (South West Bedfordshire) (Con)]

I shall be as brief as possible, given that many other colleagues want to speak in this important and popular debate.

When people ask me where my constituency is, I often say that I am the Member for Whipsnade zoo, because it is easily the best known institution in my constituency. Although I represent three towns and 14 villages including many wonderful historic houses, thriving businesses, wonderful churches and so on, the best known part of my constituency is Whipsnade zoo, which has around 0.5 million visitors a year. In common with other Members, I cannot resist giving a little plug while I am on my feet, even though it is not the main focus of our debate.

Whipsnade is the United Kingdom’s largest zoo, with 600 acres and 2,500 animals—I must say that to my hon. Friend the Member for Bosworth (David Tredinnick). People can walk or drive around it, or take the safari bus or steam engine. A range of attractions include cheetah rock, the lions of the Serengeti—including reference to the Selous game reserve, the largest in the world—and the rhinos of Nepal, or someone can be in with the limas or in the chimpnasium. Daily shows include the “Sealion Splash”, where people who get too close are liable to get quite wet, but it is good fun, and the “Peckish Penguins”. So I can tell the hon. Member for Edinburgh West (Mike Crockart) that Bedfordshire, as well as Edinburgh, has penguins. In Bedfordshire we also have not only Whipsnade but, close by, Woburn, with its wonderful safari parks. Bedfordshire is certainly doing its bit for zoos and for tourism in our area.

The Minister will be interested to know that in spite of our difficult times, I am told by David Field, the excellent director of Whipsnade, that visits to the zoo are on the increase and that the number of visitors has been the highest in the past 37 years of the zoo being open. That is excellent news because zoos, as many Members have said this morning, are not only wonderful institutions, where we learn about conservation and protecting our wonderful threatened animals around the world, but thriving businesses. In the summer, Whipsnade can employ up to 300 people directly, and there are many other jobs associated with such a major tourist attraction.

As far as Whipsnade specifically is concerned, it could do even better and contribute more to our local and national economies if there were improved public transport. Unlike some other zoos, which are in the middle of towns, Whipsnade is quite isolated; it is in the beautiful Bedfordshire countryside, high up in the Chiltern hills outside Dunstable. If we had better bus links, perhaps even a direct bus from Luton station, we could get more visitors, contributing even more to the local economy. Forty thousand school children went round Whipsnade last year—a significant part of their education.

[Nia Griffith]

Does the hon. Gentleman agree that there is a gap between when visitors come as children and when they return to bring their own children or grandchildren? How does he suggest that we might deal with that gap in the middle—the teenage years, the early 20s and so on—when we do not seem to be drawing in the people we would like to be getting in?

[Andrew Selous]

One way would be an innovative membership scheme, with repeat visits at reduced prices, so that people go regularly to their local zoo. The hon. Lady is absolutely right; we do not want zoos to be places where people go once every couple of years, but places they visit regularly, without those huge gaps. Pricing schemes that are a little easier on the pocket could be one way of dealing with what she rightly suggests.

Some of the representatives of zoos who are attending the debate have put it to me that it is not as easy for zoos to apply for lottery grants or heritage funds as it is for other organisations such as museums. Perhaps the Minister will kindly agree to look at that. We realise that money is tight, but the thrust of the debate, excellently started by my hon. Friend the Member for Romford (Andrew Rosindell), is that zoos are looking for dialogue with the Government and the Minister’s Department. They are having a positive effect on inward investment, creating more jobs and helping to get the economic growth that we need. The Minister is committed to leaving no stone unturned to promote economic growth in this country, so I am sure that he will want to see the zoo and aquarium sector playing the fullest possible part in the important job that he is undertaking for us.