Media Bill

Miriam Cates Excerpts

2nd reading
Tuesday 21st November 2023 Commons Chamber

[Miriam Cates (Penistone and Stocksbridge) (Con)]

It is a pleasure to speak in this debate on the Media Bill. I wish to focus narrowly on part 4, which sets out the provisions on public service broadcasting and gives Ofcom powers to draft and enforce a video-on-demand code. The Bill proposes to do that by extending audience protection measures, for example, age ratings and content warnings, that are currently enforced for broadcast media and BBC iPlayer-only to all on-demand programme services.

A number of colleagues have mentioned how the media landscape has evolved rapidly in our lifetimes. I remember the black-and-white telly in my parent’s lounge, with the choice of just three or four channels. I remember traditional linear TV, where we would all sit around to watch a programme and we would not answer the phone or the doorbell, because if we missed something, that was it. I remember my grandparents getting a VHS player before we did in the 1980s and my grandma would record “Thomas the Tank Engine” and “Postman Pat” for us, and we would binge watch it when we went to stay with her. Of course, so much has changed since then, and when my children were young, they did not even understand the concept of linear TV. I remember going to stay with a family member who did not have a smart TV at the time and my children did not understand how they could not watch “Octonauts” right that minute.

So much has changed in our lifetime. Of course, there are many wonderful aspects of media programming in this country—we have some fantastic content that is the envy of the world—but there are also some not-so-wonderful aspects, and there is lots of material out there that may be entertaining for adults but we definitely do not want children to see. That is the point of the Ofcom broadcasting code, which says for broadcast TV:

“1.1: Material that might seriously impair the physical, mental or moral development of people under eighteen must not be broadcast.

1.2: In the provision of services, broadcasters must take all reasonable steps to protect people under eighteen.

1.3: Children must also be protected by appropriate scheduling from material that is unsuitable for them.”

A healthy family media environment relies on parents being able to keep children safe by making sure they do not accidentally come upon content that is not suitable, and on parents having control over what is suitable for their own children. It goes without saying that young children should not be watching violence, sex, extreme language and all those kinds of things. We accept that as a society, and that is why we have rules and systems in place to help parents and to stop children seeing unsuitable content.

Our traditional on-demand media—cinema, DVD and VHS—is regulated by the British Board of Film Classification, which is a highly respected organisation that has been going for over 100 years. We are all familiar with the littles triangles telling us that a film is a U, PG, 12 and so on. Our TV scheduling is regulated by the broadcasting code, which mainly relies on the watershed so that broadcasters do not put out programmes before 9 pm that children should not see. On demand presents a new challenge for our broadcasters, because the watershed does not apply. By definition, all the content is available all the time, and therefore parents cannot rely on the fact that it is before 9 o’clock to know that a particular programme is safe.

Some commercial streaming services have voluntarily adopted the BBFC’s ratings. Netflix is a good example. It has adopted the U, PG, 12 and so on ratings. That is really important, because the BBFC ratings are some of the clearest, most transparent and most respected in the whole world. The BBFC even has an app now where parents can look for any programme or film, and it will tell them the rating and exactly why that rating is given, so that parents can be fully informed about what children are going to watch.

I visited the BBFC a couple of weeks ago—I highly recommend that to Members; it is more than willing to give briefings—to see how it rates films, trailers and programmes. It is a hugely impressive organisation, with enormous levels of trust from not just the content creators but the public. It surveys 10,000 members of the public every four years to ask them about their attitudes to violence, swearing, sex, drugs and so on, to feed into its ratings, so that there is buy-in from the public.

Some services have not opted into the BBFC ratings or produced a suitable rating system of their own. The most significant player in this category is Disney+, which has an opaque system of age rating that cannot be trusted by parents. For example, the film “Avatar”, which I think most people would say is suitable for children, has a rating of 16+, and yet a quite sinister adaptation of “A Christmas Carol” that involves nudity, horror, child molestation, forced prostitution and a depiction of child drowning has a rating of 9+.

The problem is that when parents see that kind of discrepancy, and when the ratings are opaque and there is no transparency about why things are rated in the way they are, parents just remove the passwords, because they think, “I want my child to be able to see ‘Avatar’”. But in removing the passwords or changing the settings on their account, they inadvertently enable children to watch a lot of material that is not suitable for them.

Clearly, Disney+ and other streaming services need to be subject to the same standards as broadcast media. If material is unsuitable for children, it is unsuitable whatever the platform on which it is viewed, and it is the intention of the Bill to remedy that. Clause 38 will require Ofcom to review audience protection measures used by providers of all on-demand tier 1 programme services, including those that do not have their headquarters in the UK. In other words, the Bill seeks to ensure that what we might call the new media—streamed content—is subject to the same audience protection measures, such as age ratings, content warnings, parental control and age assurance measures, as traditional and linear material such as cinema, DVD and broadcast TV.

So far, so good—that is a laudable and much-needed aim—but my question to the Government is, why reinvent the wheel? Why task Ofcom with another review and developing another new code, when we already have a world-leading regulatory framework in the BBFC? Why not instead extend the remit of the BBFC—an internationally trusted organisation—and an age-rating system understood by millions who already use streaming media, so that those familiar ratings logos of U, PG, 15 and so on are visible on each and every programme on every streaming platform?

Indeed, 88% of parents find the BBFC ratings on Netflix extremely helpful, so it would make sense to standardise these ratings across all the major streaming platforms. The platforms would pay the cost—that is how the BBFC is funded, so it would not require a massive expansion of the BBFC. For example, the BBFC gives the code and the transparent materials for rating to Netflix; Netflix polices itself, and every so often, the BBFC will check that it is fully compliant with the way it regulates itself. There would be a clear advantage to extending that universal rating system across all streaming services: it would not be reinventing the wheel, and there are also serious question marks about Ofcom’s capacity to deliver on both the requirements in this Bill and the significantly increased requirements placed on it by the passage of the Online Safety Act 2023. I urge the Minister to consider amending the Bill to use the BBFC and its code, rather than Ofcom, to achieve the aims of clause 38.

I also urge the Minister to consider extending the remit of the Bill’s audience protection provisions beyond broadcast and streaming to all UK-accessible video content, including online. I appreciate that that would be a very significant expansion of the Bill, but if its purpose is to bring audience protection regulation up to date with the current and future media landscape, we are just skirting around the issue if we do not include online content. Indeed, the principle of part 4 of the Bill is to create that parity between online and offline. Nowhere is that more needed than in the much less regulated online space.

I say that principally because of the proliferation of unregulated hardcore pornography on the internet—pornography that would be completely illegal in the offline world, on DVDs or on streaming services—that is now being viewed by millions, including children, and causing immense societal damage. We are not talking about erotic magazines passed by teenage boys around the bike sheds, but extreme, violent, hardcore, repulsive and completely illegal material: violent rapes, violent assaults and incest. It is the most unimaginable, degrading material—material that is illegal offline on traditional platforms, and always has been. If we are rightly convinced that it matters what people watch—that it matters that children are protected from strong content, whether they are watching it on TV, streaming it on demand or seeing it on their phones—we have to apply the same principle to pornography.

A third of the internet is pornography; Pornhub has more users than Twitter, Instagram, Netflix, Pinterest, Zoom and LinkedIn put together. It is a $100 million industry, and algorithms draw users into more and more extreme material. The Government’s own research makes the link between viewing violent pornography and violence against women and girls, yet the average age of first viewing in this country is 11. We will never turn the tide on violence against women and girls unless we recognise the role of pornography in conditioning men and boys to link violence with sexual pleasure. That is why I urge the Minister to bring online pornography content within the scope of the audience protection measures in the Bill.

The Online Safety Act will go some way towards helping in this space: its age verification provisions will make it harder for under-18s to access that content. I very much commend the Government on accepting those amendments, which had cross-party support. But that Act missed an opportunity to crack down on online porn that would be completely illegal in the offline world—material that still proliferates online and, even with the new protections, will of course be accessed by some children. Again, the BBFC can have a role here, because it is the BBFC’s role to regulate offline porn, such as DVDs, and certain adult websites. It has a very effective working relationship with the adult industry and with payment providers, so if the BBFC establishes that a particular adult platform has on it a video that is illegal and should be taken down, it can contact the payment providers and ask them to deny payment to that website until the video is taken down.

[Jackie Doyle-Price (Thurrock) (Con)]

Does my hon. Friend agree that the BBFC is also a very established brand that is trusted and understood by the public, so the public would themselves have confidence if the BBFC was given the ability to act in this space?

[Miriam Cates]

My hon. Friend is absolutely right. That is exactly why I am calling for the BBFC to have a much greater role in this Bill, but also for that role to be extended to the regulation of pornography. The BBFC has been going for over 100 years; other countries look to it and its ratings. It has buy-in from the public and from the content creators themselves, so it is perfectly placed to provide the kind of regulation and expertise we need. If we really want online and offline parity when it comes to audience safety—of course we do, because it does not matter where this content is viewed; it will have the same effect—we must look to include pornography in the scope of the Bill. I would go so far as to say that if the Government really want to leave a legacy of child protection and reducing violence against women and girls, nothing is more important than preventing access to hardcore pornography that is, and always has been, illegal in the offline world.

I welcome the Bill; it contains some excellent provisions. Obviously, I have focused narrowly on one aspect of it, but I ask Ministers to consider mandating that all streaming services use the BBFC’s age verification ratings, and extending audience protection measures to online content, especially violent pornography.

Media Bill

Miriam Cates Excerpts

Report stage
Tuesday 30th January 2024 Commons Chamber

[Hywel Williams]

I can indeed recommend that production for anybody to have a look at; it is very interesting. I can also recommend the biography of Gwynfor Evans, which makes similar points.

The media industry in Wales is more than S4C. We have fantastic production companies, including Cwmni Da in my constituency, news outlets and radio—all kinds of things. The proposed authority would unite the media landscape in Wales under one regulatory roof and safeguard it from harms, including from large conglomerates. It would also focus on areas that are important to the people of Wales. The Labour Welsh Government’s expert panel on a shadow broadcasting and communications authority for Wales proposed that public interest journalism, sports and children’s media be areas of specific focus due to their cultural significance, position in relation to Welsh language ambitions and impact on long-term sustainability, among other reasons. The Welsh Government therefore propose a shadow broadcasting and communications authority for Wales. I look to those on the Labour Front Bench, as potentially the next Government, to give us reassurance that it is their intention to establish that authority, as well as the intention of the Welsh Labour Government in Cardiff.

Wales needs to have a say on its own media landscape to ensure that what works for us is what we get. Prominent commentators such as Professor Tom O’Malley and Mike Birtwistle have said that S4C should be built on shared principles of social partnership, public interest and democratic pluralism; that is, as they say, the Welsh political tradition. An independent regulator for Wales would be better equipped to regulate, defend and promote our national broadcasting and media industry in Wales and ensure that those values are represented. That is my argument in favour of a broadcasting authority.

I will say a few words on the prominence of S4C on the selection services—a point that I also raised in Committee. S4C’s content must be readily discoverable and prominent on television services, but I seek assurances that the “appropriate degree of prominence” will not lead to the limiting of S4C’s coverage to specific audiences, thereby depriving people of a wide range of broadcasts. This language matches that of the electronic programme guides code, which allowed S4C to be on channel 166 on Virgin Media in Wales until 2021. The Government should provide clear principles to guide Ofcom in drawing up the new prominence code, so that public service broadcasters’ designated internet programming services appear prominently and are easily discoverable on screens.

[Miriam Cates (Penistone and Stocksbridge) (Con)]

I rise to support new clause 6 and amendment 17, both in my name. The Bill is a substantial piece of legislation and I fully support what the Government are seeking to do through it to bridge the gap in regulation between linear television and internet-based on-demand platforms.

Nobody would argue against the principle that we want to protect children from watching age-inappropriate or harmful content. That is, after all, why Parliament over many years has brought in legislation that mandates age ratings on cinema releases, restrictions on children buying DVDs and videos and, importantly, until the relatively recent past, a watershed for broadcast TV. The watershed, of course, ensures that programmes broadcast before 9 pm are generally suitable for children.

However, now that the vast majority of content watched by children and adults is accessed through on-demand streaming services, the watershed has become increasingly redundant. It does not matter if a programme was originally broadcast live after the watershed; once it is available to stream online, it can be viewed by anyone of any age at any time. That is why we urgently need to apply the same standards of child protection to on-demand video as we do to cinema releases, physical DVDs and linear TV.

While a time-based watershed clearly cannot be adapted for video on demand services, we are very fortunate in this country to have world-class expertise in applying age ratings to video content. The British Board of Film Classification has been empowered by Parliament, through the Secretary of State, to apply age ratings across all cinema and DVD releases in the UK. The BBFC does an excellent job of this, as colleagues have mentioned, and is a global leader in its field. It has produced a system of age ratings that the vast majority of the British population recognises, trusts and understands. Importantly, its ratings are based on regular consultation with thousands of people across Britain to ensure that they meet audience expectations.

We have the relevant age rating expertise already in this country, but as it stands, the Bill will not make use of that expertise. Amendment 17 would address this matter very simply by explicitly requiring Ofcom to consult the BBFC when drawing up the video on demand code. The code will set the rules for streaming platforms, including in relation to age ratings. Why would we not want to ensure that our world-renowned, Government-appointed experts are consulted as part of that?

There was a similar amendment to the Online Safety Act 2023 that required Ofcom to consult with the Children’s Commissioner, and I can see no argument against applying the same principle here. Getting age ratings right is incredibly important, as they will likely become one of the main audience protection measures that platforms employ and will, of course, future-proof the Bill. If parents do not trust the ratings, they will ignore them, and we will then not achieve our aim of protecting children.

That brings me to new clause 6 in my name, which is similar to the amendment tabled by my hon. Friend the Member for South West Devon (Sir Gary Streeter), and I will reiterate some of his points.

[Kit Malthouse]

I am very supportive of the theme of my hon. Friend’s amendment. She made an extremely important point about consistency for parents. Those of us who are lucky enough to have children find ourselves in a forest of different media that they consume, some of which seem to decide the rules and ratings on their own—of course, there are websites to go to for third-party reference. Does she agree that it would be sensible to have a standardised view for parents, to manage consumption by their children, as it is the parents’ primary duty to manage that? We have seen in the past that the wider media industry will constantly push the boundary to try to get more under the wire for consumption by younger and younger people, such as in the deterioration of the watershed on terrestrial television. If an organisation such as the BBFC sets the tone and the standard, that must apply online as much as offline.

[Miriam Cates]

I agree with every word. The very important factor behind the BBFC is that parents trust it. It even has an app to search for any film or DVD, and it will tell parents not only the rating but exactly why it is there—swearing, violence or whatever. That detailed knowledge is crucial not only to gain parents’ trust but to create an industry standard, as my right hon. Friend said. If we have no industry standard, some companies will try to get around the requirements if there is a commercial advantage. The Bill should set out exactly that.

--- Later in debate ---

[Miriam Cates]

That is precisely what the Bill will do: it will introduce a different system. At present Ofcom is responsible for regulating the public service broadcasters, which it does through the watershed, and the BBFC is responsible for DVDs and cinema. We now have a completely new landscape which resembles the DVD landscape much more closely because it is available on demand. It is therefore sensible to introduce an age-rating system based roughly on what the BBFC does, because the BBFC, not Ofcom, is the expert in that field.

[Damian Green]

I fear that we may go down a rabbit hole. Ofcom is the expert in that field, but the system is based on film classification. The age-rating system is designed for a situation where a person goes through a door and someone makes a guess whether that person was 16 or 18 or 12, for instance.

[Miriam Cates]

Will my right hon. Friend give way again?

[Damian Green]

I will give my hon. Friend one more go.

[Miriam Cates]

I take my right hon. Friend’s point. However, the BBFC classifies not just films but items that are streamed directly and never released in cinemas by tagging every rateable incident, such as a swear word or an episode of violence, and uses that system to come up with a verifiable, standardised rating that everyone understands. It is exactly the same process as the one that is used to verify a video on demand, and it is what Netflix already uses to rate its own videos.

[Damian Green]

Netflix uses it, but, as my hon. Friend herself said earlier, Disney does not. There will of course be differences. I think that overregulating will just lead to disadvantages for people who are trying to produce content, and that insisting on one system that is partly designed for one mode of operation may well not work for another operation. If Ofcom does its job effectively it will achieve what we all want to see, which is age-inappropriate content not being available to children. As I have said, involving more than one regulator normally leads to confusion and worse regulation than would have existed otherwise.