English Devolution and Community Empowerment Bill (Second sitting)

Maya Ellis Excerpts

Committee stage
Tuesday 16th September 2025 Public Bill Committees

[David Simmonds]

Q At what level, or by what mechanism, do you think the views of local businesses, particularly smaller businesses, should be captured and used to influence the decision making of the new authorities that will come into being? I was very conscious listening to your descriptions that you very ably depicted some issues that those businesses might face. How do you make sure that the mayors, and the decision makers feeding into those mayors understand what the impact of those decisions will be, and take those views into account?

Andrew Goodacre: That is a good question. What works well at the moment is the business improvement district model. Where it falls down slightly again depends on the people involved. A good BID represents the voice of local businesses, which are paying through business rates, because the levy is on the business rate, as we know. What I saw in Enniskillen at that time was a BID that really listened to its stakeholders, shared ideas with them and took back the feedback. One of the things introduced there was an Enniskillen gift card that could be used in any shop in that area—ideal for the tourist market that it is trying to appeal to.

We should establish BIDs; the problem with them is that they can be very indifferent, in terms of their make-up and the quality of them. Again, the funding often becomes a point of contention because you are adding to business rates, which is already a massive point of contention for most business owners. In a way, I would like to see BIDs funded in different ways, through the devolution White Paper. Their performance would therefore be a bit more targeted. Part of their performance metrics should be the ability for them to show that they have engaged, understood and taken forward what local business people want, in my case, within their high street.

Allen Simpson: An observation: if you are looking to drive growth, by definition you are looking to bring in businesses that are not there or do not exist, so to some extent your problem is how you consult businesses that do not currently exist. To some degree, it is less about having consultation with specific businesses and more about having an approach that is pro the foundation of businesses in a given area. Clearly, there will be examples where licensing rules could be better consulted on so that existing businesses can expand, but I wonder whether it is less about consultation and more about taking a proactive approach to growth.

[Maya Ellis (Ribble Valley) (Lab)]

Q Both the industries that you represent rely on tourism. One of the things that has come up in discussions that I have had about local government reorganisation is the branding of an area. I just wondered about your thoughts—you have touched on bids and hospitality zones. By way of an example, my area of Ribble Valley is known for food and drink and for weddings. Ribble Valley borough council will disappear in local government reorganisation. One of the biggest fears about that seems to be about the branding of it. We have looked at things such as the English riviera in Torquay, and how they have created a bid to brand that. What are your thoughts on that? Do we have enough mechanisms to protect those brands within the UK, which may disappear as borough council areas, but your industries will still need?

Andrew Goodacre: I think it would be a shame if we lost some of those brands that people have worked hard to create. I think the visitor economy is so important. The most successful independent retailers are in those visitor economies, because people often visit looking for something different that you do not see in a chain store of a large retailer. Creating that identity is something that I hear all the time from successful places. They feel as if they are part of an identity—they have something around them that says, “Yes, we can buy into this.” The riviera example is a good one. It would be a shame if that local effort—that local sense—was lost. I think Falmouth is another good example. Falmouth has created its own essence of Cornwall within that place. You should not lose that. They are so important. It seems counterintuitive that a push for devolution to create more power at a local level means that you would lose local identities. That would be counterintuitive, so we need to make sure that does not happen. Actually, those should be reinforced with better funding.

Allen Simpson: I ran Visit London for five years, so I worked on this a lot. My observation is that the money is not there. Unless you are London, Edinburgh or, to a certain degree, Manchester, which has a very high-quality marketing agency of its own, the money just is not there to do it. Visit Kent has just gone bust. The ability to market a region—sometimes, we devolve the responsibility but not the money with it, and I think that is an example. Equally, not everywhere can be branded. I am not going to pick on anywhere in particular or have one of my regular digs at Essex, but where there is a solid local brand, at the moment, we do not have sensible ways of doing that—just mechanisms to do it. Visit Britain works quite hard internationally to disperse people’s awareness of the UK outside of Edinburgh, York, Lincoln and London, but towards a domestic market, which I think is largely what you are talking about, the exam question is, “What is the pot of money handed down to local communities to do it?” because it is incredibly expensive doing marketing.

[The Chair]

If there are no further questions from Members, on behalf of the Committee, I thank both our witnesses for their evidence. We will now move on to the next panel.

Examination of Witnesses

Gareth Davies and Bill Butler gave evidence.

--- Later in debate ---

[The Chair]

We can squeeze in one more quick question and answer.

[Maya Ellis]

Q I am interested in community empowerment plans and accountability within them. I will read up on them more, but to Zoë’s point, to what extent do you feel that you need to require different communities, so that it is not just the people who shout loudest, and the standard people you go to in a community, who are heard? How do you make sure that the whole breadth of the community is heard?

Professor Denham: My view is that it would be reasonable for the legislation to enable Ministers to set out the broad parameters of the plans, but not to do that in a way that specifies exactly how it should be done in particular areas. It will vary: if you have strong town councils, you would sensibly build them in, but if you have communities that do not engage at all, you would use deliberative participation. People should be required to set out which tools they are going to use, why they are going to use them, how they would monitor the effect of that, how they will keep an eye on who is taking part in those processes, and so on. It is not just a slogan; it is a proper structured framework for doing it.

Zoë Billingham: I absolutely agree with that, and with allowing local tailoring. You are right; sometimes even community conversations can be captured by usual suspects. That is why using participatory methods on an ongoing basis is really important. We have seen some innovation in this space already through the mayors; they do mayoral question times, or invite young people to come in and ask them questions in a public forum. There are lots of ways it can be done.