UK Media (Welsh Rugby)

Mark Williams Excerpts

Tuesday 8th July 2014 Westminster Hall

[Glyn Davies]

I am always so grateful to the Minister. My local Montgomeryshire County Times & Express, the Cambrian News and various other local newspapers would probably qualify as my favourite papers, but the Telegraph is my favourite national newspaper.

Over the past month, I must also say that I have enjoyed the new columns from Isabel Hardman and others. On Sundays, I particularly enjoy the outstanding writing of Matthew d’Ancona, Janet Daley, Christopher Booker and others. Two weeks ago, however, my Sunday reading was completely ruined when I turned to the sports section to read about the two big rugby games that had been played on the previous Saturday. New Zealand had totally smashed England while Wales had come within a whisker of beating South Africa—many people’s favourite for next year’s rugby world cup—and winning in South Africa for the first time ever. In a truly magnificent performance, Wales dominated most of the match. I was able to read extensively in my newspaper about the England game with two full pages plus a good chunk of the front page. The Wales game got a few lines on page 14. I felt so let down, so disappointed, so frustrated. I know many other Welsh rugby supporters who felt just the same.

Over the last two weeks I have cooled off, and my reaction has been downgraded from seething anger to realistic observation. I accept that newspapers should be free to publish what they want—within the law of course.

[Mr Mark Williams (Ceredigion) (LD)]

I congratulate my hon. Friend on securing this important debate. What assessment has he made of how the national Welsh media dealt with our near achievements in the rugby? Mindful that the Minister is here, what about S4C, the Cambrian News, which serves my constituency as well, Wales on Sunday and the Western Mail?

--- Later in debate ---

[Mr Vaizey]

I would like to say that I stand corrected, but I rather feel that I stand elaborated. Clearly, I was referring to the £82.6 million cash funding. My hon. Friend has elaborated on the funding in kind through provision in content from the BBC.

Although our subject is Welsh rugby, I hope you will indulge me, Mr Streeter, if I mention S4C’s fantastic coverage of the Eisteddfod and Royal Welsh Show, as well as its famous soap opera, “Pobol y Cwm”. I have taken part in many debates on S4C and have been challenged by hon. Members about my interaction with content from the channel, so I am genuinely delighted that the superb drama “Hinterland” has made a real impact on English audiences as well as Welsh ones. It has shown that the Welsh can play the Scandi game and produce great drama that can be sold around the world, regardless of its language of broadcast.

[Mr Mark Williams]

I am sure my hon. Friend would like to acknowledge that “Hinterland” was filmed in my constituency of Ceredigion, and so serves a double purpose as it promotes Ceredigion as a tourist centre for our friends across the world.

[Mr Vaizey]

Anyone who has seen “Hinterland” will have been incredibly impressed by the quality not just of the drama but of the filming of those incredible landscapes, which must now serve as a wonderful calling card for Welsh tourism and tourism in Ceredigion in particular.

As is the case for many cultural institutions, S4C’s successes have been delivered alongside significant challenges. I was therefore delighted that we protected S4C’s funding in the last autumn statement. Our commitments on regional and national programming are also enhanced by the new local TV services, which so far have been licensed in Cardiff and Swansea, with services for Mold and Cardiff due to come on air shortly.

In talking about the UK media’s coverage of Welsh rugby, it is also important to point out that the Government’s broadband programme will provide another potential avenue of access to content. We have provided about £100 million, I think—that figure is off the top of my head—to the Welsh Government to carry out a broadband programme. Something like half a million homes will be connected under that rural broadband programme, getting figures for Wales up to 90% and beyond. It is going extremely well and we have covered more than 160,000 premises so far. People can get television content on broadband and now that new competitors are in play—not just Sky, but BT Sport—one may well see enhanced coverage not just of Welsh international rugby but Welsh domestic rugby. Much of that will be down to the fact that infrastructure coverage is going so well in Wales.

We are going through a golden age of investment in sports coverage. In 2012, more than £2 billion was invested by all broadcasters in sports programming and sport became the most watched genre on TV. That is why my hon. Friend the Member for Montgomeryshire was so right to bring up the UK media’s coverage of Welsh rugby as a way of bringing to the attention of the House the broadcasting opportunities that now exist for Welsh sport and Welsh rugby in particular. [Interruption.] Given the leaning position that my hon. Friend has taken, I cannot tell whether he is fascinated by my remarks or about to make an intervention, but I will keep a weather eye on him in case he wishes to intervene at any point.