Maria Miller
Main Page: Maria Miller (Conservative - Basingstoke)
Julie Elliott
Absolutely. The creative industries are almost a hidden gem because they are so good at creating wealth and turnover, exports and imports, but they are not as glamorous as the manufacturing industries. I entirely accept the hon. Gentleman’s point.
The creative industries comprise many sub-sectors—advertising, architecture, arts, crafts, design, fashion, film, music, performing arts, publishing, television, research and development, software, toys, games, radio and video games, and the list goes on. Part of the reason why the creative industries are hidden is that the range is so vast. I sincerely hope that today the House will pay tribute to the essential role that they all play in helping to drive innovation and growth. We are world leaders in these fields and there are many, many success stories. The BBC, as recent debates in this Chamber and elsewhere have shown, is envied and renowned around the world, creating a staggering £8 billion of economic value for our country. Every £1 spent on the BBC through the licence fee produces £2 worth of value through employment, economic opportunities and expenditure.
The fashion sector is the largest employer among the creative industries, supporting almost 800,000 jobs. In 2014 the direct value of the UK fashion industry to our economy was estimated to be £26 billion. Many of our authors are facing economic uncertainty, but they are among the most talented in the world, providing engaging scripts for TV, film and theatre, producing literary gems and submitting content for interactive products and services. Our authors play a key role in the UK being a nation of readers.
Just this week the Department for Culture, Media and Sport announced that the UK’s creative sector is booming. Jobs in the creative industries have increased three times faster than the UK average in other sectors. It is estimated that those industries generate almost £10 million an hour for the UK economy, totalling an incredible £84 billion a year. The figures are staggering.
In 2015 there were 1.9 million jobs in the creative industries, up 19.5% since 2011, accounting for one in 11 of all jobs in the UK. More than 60% of the jobs in and around the creative sector are skilled to degree level or above. It is therefore extremely concerning that the University of Sunderland in my constituency has reported that there has been a reduction in the number of applications that it has received from students wishing to study arts, culture and creative subjects. Last month Ofqual announced that entries for GCSEs in arts subjects have fallen by 46,000 this year, compared with 2015.
Mrs Maria Miller (Basingstoke) (Con)
Before coming to this place, I worked in the creative industries for almost 20 years. As a graduate in economics, may I gently point out that it is not only those who have studied pure arts subjects who can contribute to the creative industries, which form one of the greatest exports this country has?
Julie Elliott
I totally accept that point. The figures that I have quoted on the value of the creative industries to the economy show their importance. We certainly need people with other skills, including economists, to be part of that. However, it is a worrying sign that applications for creative subjects have gone down. I hope the Government will act to promote creative subjects at GCSE, A-level and BTEC, and champion the many universities that offer thriving creative programmes.
I want to focus on the brilliant creativity and culture in Sunderland Central, the constituency that I live in and represent. Sunderland has been a centre for culture and higher learning since the 7th century. Benedict Biscop built St Peter’s church and monastery in 674 AD on the site that is now occupied by Sunderland University’s riverside campus. Among the earliest students at the monastery was the renowned author and scholar, the Venerable Bede. Sunderland’s proud history in glassmaking and glass art dates back to this period, when the first stained glass ever made in England was created for St Peter’s church by craftsmen who had come to Sunderland from France. The National Glass Centre, which has undergone a £2.5 million redesign, is located in my constituency and tells the story of our city’s glass production heritage and attracts more than 200,000 visitors every year. As well as teaching and research in glass and ceramics, the centre continues to manufacture glass.
As I mentioned earlier, in order for the creative industries to continue to thrive, we need to ensure that creative subjects are not side-lined in our schools, and that our universities continue to aid students’ creative development. I am proud that in my home city we have a fantastic institution for higher education at the University of Sunderland, which specialises in courses that equip graduates with the skills that the creative sector needs. Over the past 10 years the university has invested in cultural and creative education, including the Northern Centre of Photography, the David Puttnam media centre, Spark FM, the Priestman fine art and form studios, and the mediaHUB.
This year construction has begun on a new centre for enterprise and innovation at the university’s city campus. This hub, which will become home to the north-east’s first FabLab, will support businesses in Sunderland and the wider region, allowing companies the space that they need and providing them with access to a higher level of professional and academic expertise. No doubt the new centre will build on the university’s strong track record in support for innovation in my city.
It is fair to say that the creative industries are growing in our country, in large part due to the digital economy. In Sunderland we used to be renowned for our coalmining and shipbuilding industries. Now, Sunderland is leading the way in the north-east, with a thriving software sector comprising 150 firms in the city, with a vision for future expansion. The major success story has been Sunderland Software City, an ambitious partnership between the public and private sectors and the university. Its aim is to support innovation and growth in the north-east software industry. Since it was established in 2009 it has assisted over 300 software businesses and helped 150 start-ups. It has sought to attract investment and skilled workers to our region. Now more than 32,000 people are employed in the north-east’s IT sector, and global tech companies have established permanent bases in Sunderland, providing high-skilled, quality jobs and promising career paths for our young people.
As I said earlier, I am a member of the Sunderland 2021 steering group—a group of stakeholders from culture, education, business, media, health and economic regeneration, working to steer the strategic direction of the bid and help to build a compelling vision for the development of culture in Sunderland over the next decade. Our city’s bid to become the city of culture in 2021 showcases the very best of Sunderland, particularly its creativity. It is a shining light on our vibrant home-grown music scene. Sunderland-based bands, such as Field Music, the Lake Poets, Lilliput, Hyde & Beast, the Futureheads and Frankie and the Heartstrings, have generated almost £1 million-worth of worldwide record sales. The bid also has the support of our famous sons and daughters, such as Dave Stewart, previously of the Eurythmics, and Lauren Laverne.
Sunderland has wonderful venues for musicians in which many talented artists have performed. I pay tribute to the tireless work of those who sustain live music venues in Sunderland, and to the Stadium of Light, usually home to Sunderland football club. In the summer it has been hosting concerts from some of the biggest names in world music since 2009. Last week Beyoncé kicked off the UK leg of her tour at the Stadium of Light. The stadium is built on the site of the last big coal mine in the city.
I pay tribute, too, to the fantastic work of Sunderland Music, Arts and Culture Trust, better known as the MAC Trust, which has been a driving force for the many wonderful things happening in arts and regeneration at the heart of the Sunderland 2021 bid. Since 2012, the trust has sought to implement ambitious plans that are now coming to fruition, with a vision for Sunderland’s future as a vibrant, creative, exciting place where the arts, music and culture flourish. The trust is establishing a cultural quarter in the heart of our city by converting some of Sunderland’s historic buildings into cultural hubs. The trust is also behind the cultural spring project, working with the university and the Customs House Trust to transform the way in which the people of my constituency and the constituencies of my hon. Friends the Members for South Shields (Mrs Lewell-Buck) and for Washington and Sunderland West (Mrs Hodgson) view, experience and make art.
I am immensely proud of the work that is going on in Sunderland and I am delighted that I have had the chance to showcase the wonderful role that creative industries play in our local culture and economy, and the importance of this sector to the national economy. This debate will also give other Members the opportunity to show the immense breadth and diversity in this sector, which all too often is not talked about, in terms of the economic benefit we can get from the industries.