Lord Wharton of Yarm
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Mr Walker
I take the point that the hon. Member for Stoke-on-Trent North (Joan Walley) made, and I agree that all our constituents should respond to the consultation and make such sensible points about their local radio. There is much to welcome in the BBC’s consultations, and it would be churlish not to acknowledge that it has done a lot to protect its local offering. I welcome the fact that in the local radio service review the BBC set out to protect local peak-time programmes—although I note the hon. Lady’s point—such as breakfast, mid-morning and drivetime, as well as sport and faith on Sunday mornings. I am sure that many hon. Members will be pleased with the suggestion to reinvest savings in dedicated local political correspondents. The proposals for programming include sharing afternoon programmes on weekday afternoons, sharing evening programming on a national level on weekday evenings, and regional programming for off-peak periods. In its main consultation, however, the BBC has also set out plans substantially to reduce spending on sports rights, and I, like many other Members, would like reassurances that that will not result in substantial cuts to the coverage of local sport.
I am sure that Members have many other concerns about the consultations, but I would like to move on to my second point: why does local radio matter so much and why does it deserve special treatment? Local radio reaches a very different demographic from national stations or television. In my constituency, many of its listeners are elderly, work outdoors or cannot afford a television. Statistically, listeners to local radio are more likely to be in the demographic group known as C1 and are unlikely to benefit from other parts of the BBC’s offering. Outside the south-east, local radio listeners are more prevalent than Radio 4 listeners. In the area of the west midlands that I represent, which is covered by BBC Hereford and Worcester, more people listen to local radio than to Radio 4. According to the RAJAR survey for the second quarter of 2011, although Radio 4 has 10.9 million listeners in the UK and BBC local radio has only 7.3 million, in Hereford and Worcester, Radio 4 has 123,000 listeners and BBC Hereford and Worcester has 129,000.
James Wharton (Stockton South) (Con)
Does my hon. Friend agree that it is not simply a case of pitting local radio against national radio such as Radio 4, but that local radio is so successful because stations such as BBC Tees deliver sub-regional content? We have to protect such content, because it tells people what is going on in the communities they identify with, rather than in larger regional or national areas.
Mr Walker
I thoroughly agree with my hon. Friend, who pre-empts some of the points that I am about to make. Of the 7 million people who listen to local radio across the UK, more than 2 million listen to no other BBC radio station. Many do not watch television on a regular basis or access the BBC’s online offering, so local radio is their only return for paying the licence fee.
Most importantly, as my hon. Friend has just said, local radio is the part of the BBC that is most genuinely local and based in the communities that it serves. More than television and more than online services, the 40 local radio stations and their offices around the country are often the only representation of the BBC’s service in our constituencies.