Creative Sector

Lord Vaizey of Didcot Excerpts

Thursday 4th November 2021 Lords Chamber

[Lord Vaizey of Didcot (Con)]

My Lords, I wish everyone a happy Diwali and refer noble Lords to my entry in the Register of Lords’ Interests. Almost all of them relate to the creative industries but I particularly point out the Authors’ Licensing and Collecting Society and my trusteeships of the National Youth Theatre and Music Masters.

I congratulate my noble friend Lady Featherstone—she is a friend—on calling this important debate. She is a great colleague on the Communications and Digital Committee. I also welcome, as has everyone else, the wonderful maiden speech by my noble friend Lord Spencer. I believe, and I genuinely mean this—often one just mutters platitudes—that he will make an enormous contribution to this House. I found his speech fascinating as I learned about his childhood and growing up, but I particularly focused on his point at the end about the need to recognise the creativity in business. I have to say that made me come over all philosophical about our approach to the creative industries and indeed the arts.

In my view, it works in two different ways. First, take a company like Apple, which is normally the most valuable company in the world, although it oscillates a bit in that position with Microsoft. Apple is a company whose effective success has been based on design. We rightly celebrate the work of a British designer, Jony Ive, in designing the iPhone, but it is a design-led company that has effectively conquered the world; we all pay through the nose for an iPhone because we like its shape and design.

That goes to the heart of why creativity is so important in the world of business. It is the magic dust that is often the difference between success and failure. Many countries around the world look at the UK’s creative sector through a business lens. If you talk to the Chinese—I know we are not meant to—you will find that they have nothing to learn from us about manufacturing processes but are keen to learn from us about creativity. That is why it is important for politicians.

Secondly, the arts and the creative industries are businesses too. That is why it is important for a Cabinet Minister to be seen on the set of James Bond, for example; they should not be dismissed as somehow frivolously wasting their afternoon with a bunch of film stars. They are not. They are visiting an area of high economic importance, surrounded by people with fantastic skills in very technical areas who are creating wealth, and an incredible marketing tool, for this country. That should be celebrated.

The arts also have to reflect on what they can learn from business. As Culture Minister, I felt that no one could ever go bust in the arts. My noble friend Lord Spencer began by saying that he rated his business success as 50:50 when he started out in the proverbial back bedroom, but it always seems to me that if a regional museum or arts organisation closes down then it is deemed to be a catastrophe and a failure of a philistine Government rather than recognising that the arts, just as much as business, will have winners and losers and need refreshment. Thus endeth my philosophical thinking, which may be welcomed by all sides.

However, I will make one last philosophical point. Something else that I learned when I was Culture Minister is that the arts are surprisingly conservative. My noble friend Lord Aberdare mentioned the need for createch; I agree. There is often a failure in cultural institutions to think forward and differently, and to ask difficult questions. For example, I have a very open mind on Channel 4 privatisation. I have absolutely no problem with the question being asked and the issue being examined. I do not simply want the status quo to be the default position for the arts, just as I do not want to see it in business. That is why, when I was the Minister, I often found conversations with people in the tech world much more stimulating than with people in the arts world about the future of their organisations.

I have used up almost all my time. I just want to say a few things to the Minister, who has a fantastic job and, as he will have worked out from this debate, quite a big in-tray. I know this will be said later by my noble friend Lady Wadley—I apologise for echoing her; she put the idea in my head this morning—but it is so simple to get this right. In terms of government spending, arts spending is a rounding error. It would be so easy to put the arts on secure funding. The noble Lord, Lord Clement-Jones, mentioned the public lending right. That is a classic example where the Government would get so many plaudits if they were to increase it, for what is an insignificant sum.

The Culture Recovery Fund has been a triumph while the extension of tax credits by the Government really should be applauded; they are a clear and extensive form of support for the arts. The Government are leaning into that and deserve real credit for it. I look forward to my noble friend Lady Wadley talking about the national plan for music education, which she is in charge of, because a third pillar, alongside spending and tax credits, is a real opportunity to lean in on arts education. Many noble Lords have made the point that it makes an enormous difference. It is not simply about creating great musicians or artists; it is about giving kids real confidence and soft skills that they are going to need in whatever profession they look at. I know the Secretary of State is fully committed to the levelling-up agenda, particularly given her background and what she has achieved. The arts can really make a massive difference.

In terms of turning back on to the arts themselves, arts organisations also have to look at themselves and say, “Are we doing enough to genuinely reach out to new audiences and different people as well?” They have to do that in partnership with government, not simply ask the Government to do it for them.