Measles Cases

Lord Turnberg Excerpts

Monday 22nd January 2024 Lords Chamber

[Lord Evans of Rainow (Con)]

I am grateful to my noble friend for his helpful suggestions. I do not have an answer to his question here and now but I will certainly feed it back to the department.

[Lord Turnberg (Lab)]

My Lords, it is extremely difficult to influence public opinion when people latch on to the misinformation that is floating around. One way of combating it is by using different techniques to get to the public. I wonder whether the security agency has engaged with PR companies or used IT, such as TikTok and various other things which I know nothing about but which seem to influence public opinion.

[Lord Evans of Rainow (Con)]

The noble Lord raises a very good point. There are modern communications tools, such as TikTok, which young people use. Given the collective memory of this dreadful disease that our parents or grandparents used to talk about—how debilitating measles in the first half of the 20th century could be in ruining lives, including affecting babies’ ability to see and hear—this is a success story. We almost eradicated this disease in 2015, but the collective memory means that it is perfectly safe in some people’s eyes. There is misinformation saying that not to take this vaccination is a safe thing to do. It is not and we have to do more, including through social media, to make sure that younger people realise they should get their children vaccinated.