UK Sport: Elite Sport Funding

Lord Moynihan Excerpts

Thursday 18th January 2018 Grand Committee

[Lord Moynihan (Con)]

My Lords, I declare two interests, one as president of British Water Ski and Wakeboard and the other as chairman of the British Olympic Association from 2005 to 2012, covering the Beijing and London Olympic cycles—when, after much negotiation with government, we secured funding for eight years and beyond. A very important point was made by the noble Lord, Lord Addington, who I congratulate on securing this debate: a four-year cycle for a sport will never deliver what you wish. The reality is that you need to plan for a good 20 years. We need to make sure that secure funding is in place for sports over that sort of period rather than the quadrennial cycle.

I would like to make a very few comments. First, in essence, I hope that UK Sport will consider turning the existing pyramid upside down and allowing those sports which have no programme funding to have something that athletes can aspire to by allocating some funds to every Olympic and Paralympic sport and thus rewarding success. It is neither logical nor right that badminton, which medalled in Rio, or wheelchair rugby, which missed out on a medal by one goal in the final match, should have all their funding withdrawn after analysis by a so-called intelligence unit of UK Sport. They simply analyse using their computers and do not understand that to secure success, a wider participation base is essential and funding needs to be put in place. I repeat that it is not just for that four-year cycle, depending on the outcome of a final, but over a much longer period.

Secondly, I hope that UK Sport can look closely at the amount of money going into the English Institute of Sport. It seems in some ways to be unconnected with what is needed by each sport. Those in receipt of funding pay for the services of the EIS, which could in my view be made to work far better at a more reasonable cost. I hope that a review of the EIS can be high on Dame Kath Grainger’s priorities.

Thirdly, the short-termism culture of the current funding model, which I have mentioned, fails to recognise the potential of the unfunded sports. More and more is going into the successful sports which carry our medal haul. I recognise the extraordinary contribution they have made and the remarkable success they continue to have worldwide. I value that but we have now moved to the position whereby five sports had more than 50% of the total four-year funding for Rio. That is funded by the organisation UK Sport which is mandated to promote sport the length and breadth of the United Kingdom. I believe that there should be one pyramid which should connect and encourage participation at the base and provide services and the support structure needed right the way through to medal success at the top.

I hope that more and more sports men and women move away from the feeling that many sports had post Rio: that they had nothing to aim for because their national programmes were no longer funded and were demoralised as a result. UK Sport will of course argue that national governing bodies should do more, but for many this creates an almost impossible situation for the governing bodies. For those who seek to achieve their potential, there can be no future when there is no resource to assist them. Team sports have been particularly badly hit, as the noble Lord, Lord Addington, mentioned. Young men and women from ethnic communities and disadvantaged groups tend to be attracted to team sports where they find friendships and all the characteristics of well-being and togetherness. But local authority sports facilities being very expensive to hire is impacting on the ability of local groups to meet and train.

UK Sport has cut the funding for international representation. I want to put on the record that I feel this is a very important point. We need to make sure that we have good international representation in all international bodies and that our top administrators attend congresses. However, that is impossible if a sport is not in receipt of UK Sport performance funding. This comes despite more than a decade of welcoming such an involvement and encouraging sports to do so. It may not be possible for many sports to attend the international congresses of their sports, particularly those that have had a complete cut in funding. For example, squash has been working hard—admirably so—to be recognised as an Olympic sport. Having a seat at the top table of international squash helps us enormously in making the case that squash, which is a very popular sport in this country, should be an Olympic sport. A presence at the top table of sport is vital not just for those who benefit most by their medal tally, but for those five sports as well as the other sports and Paralympic sports that are funded. We should be looking at supporting international representation across the board.

I totally accept that sponsorship and private sector support is critical; it should be sought. This is an area where UK Sport can help. It can sit down and work with governing bodies—all governing bodies, not just the Olympic and Paralympic ones—to achieve more funding through sponsorship. When I was chairman of the British Olympic Association, we had the FTSE 100 initiative where we linked companies directly to individual sports, many of which still benefit from the sponsorship they received at that time. It was a huge pity that when it came to the Olympic Games in London in 2012, when we raised over £1 billion in LOCOG, there was not a single meeting between all our governing bodies in sports and LOCOG to introduce them to the sponsors that were new to sport. We lost that opportunity.

In conclusion, as president of British Water Ski, I want to make one very interesting point. British Water Ski and Wakeboard came off the agenda in 2012 when UK Sport stopped funding non-Olympic sports. It was told that it should rely on talent programme funding from Sport England, which is doing a very good job now in developing participation, but the talent funding programme is about to go. That is a classic example of the base of the pyramid, and the top of the pyramid for a few sports, being very strong, but there is no consistent ladder to climb, which is the only way to secure long-term success in the medal tables. I hope that UK Sport can engage more with non-Olympic sports and urge the Commonwealth Games Federation to bring water skiing onto the agenda for when it returns to the UK. With the support of the Commonwealth Games Foundation, I am sure that that will be the case.

In conclusion, more needs to be done to deliver a one-stop shop, introducing all the difficult and relevant skills necessary to link participation with excellence in a single, unique and coherent strategy.