Data (Use and Access) Bill [HL]

Lord Lucas Excerpts

Report stage
Tuesday 28th January 2025 Lords Chamber

Moved by

[Lord Lucas]

48A: Clause 109, page 139, line 19, at end insert—
““service message” means a communication necessary for an administrative or servicing purpose including the performance of a contract to which the recipient is party, or in order to take steps at the request of the recipient prior to entering into a contract which does not contain any direct marketing content;“regulatory communication” means a communication necessary for the compliance with a legal obligation or legislative measure, including those provided by a statutory regulator, which aims to improve customer outcomes and avoids active promotion or encouragement where possible following careful assessment of the risk of harms caused, or likely to be caused, to the recipient;”

[Lord Lucas (Con)]

My Lords, I will also speak to Amendment 50A. I have sent the Government a reasonably lengthy explanation of what I am up to here, so I will restrict myself to a summary for the purposes of Report.

To my mind, there is a necessary distinction between a service message and a regulatory communication. A service message is to do with an existing contract, and you do not want them full of marketing material, but regulatory communications often have to contain something that would be judged by the ICO as marketing material—they are required to. Under those circumstances, there should be a required balancing between harms: the harm of not complying with what the regulator would like and the harm of issuing a marketing communication without permission.

This is never going to be simple. It is always going to be case-by-case, but we should recognise that there are times when regulators want to encourage people to take particular actions and want the service providers to be part of that. We should allow for that in the wording of the Bill. I beg to move.

--- Later in debate ---

[Lord Vallance of Balham (Lab)]

My Lords, I will start with Amendments 48A and 50A in the name of the noble Lord, Lord Lucas. The Government are aware that some financial services firms have raised concerns that the direct marketing rules in the privacy and electronic communications regulations prevent them supporting consumers in some instances. I appreciate the importance of the support that financial services firms provide to their customers to help them make informed decisions on matters such as their financial investments. The Government and the FCA are working closely together to improve the support available to consumers.

In December, the FCA launched an initial consultation on a new type of support for consumers with their investments and pensions called “targeted support”. Through this consultation, the FCA will seek feedback on any interactions of the proposals and direct marketing rules. As my noble friend Lady Jones explained in the debate in Grand Committee, firms can already provide service or regulatory communication messages to their customers without permission, provided these messages are neutral in tone, factual and do not include promotional content. Promotional content can be sent if a consumer consents to receiving direct marketing. Messages which are not directed to a particular individual, such as online adverts shown to everyone who views a website, are also not prevented by the rules. I hope this explanation and the fact that there is ongoing work provide some reassurance to the noble Lord, Lord Lucas, that the Government are actively looking into this issue, and that, as such, he is content to withdraw his amendment.

Amendment 48B from the noble Lord, Lord Clement-Jones, is aimed at banning cookie paywalls. These generally work by giving web users the option to pay for a cookie-free browsing experience. Many websites are funded by advertising, and some publishers think that people should pay for a viewing experience without personalised advertising. As he rightly pointed out, the ICO released updated guidance on how organisations can deploy “consent or pay” models while still ensuring that consent is “freely given”. The guidance is detailed and outlines important factors that organisations should consider in order to operate legally. We encourage businesses to read this guidance and respond accordingly.

I note the important points that the noble Lord makes, and the counterpoints made by the noble Viscount, Lord Camrose. The Government will continue to engage with businesses, the ICO and users on these models, and on the guidance, but we do not think there is currently a case for taking action to ban the practice. I therefore hope the noble Lord will not press his amendment.

[Lord Lucas (Con)]

My Lords, I am grateful to the Minister for that explanation. I will, for the moment, be content to know that the Government are continuing to discuss this. There is a real problem here that will need to be dealt with, but if the Government are engaged they will inevitably find themselves having to deal with it. There are some occasions in regulatory messages where you need to make options clear: “You need to do this or something else will happen and you’ll really disadvantage yourself”. The regulator will expect that, particularly where things such as pensions are concerned, but it is clearly a marketing message. It will be difficult to be resolved, but I am happy to trust the Government to have a go at it and not to try to insist on the particular formulation of these amendments. I beg leave to withdraw my amendment.

Amendment 48A withdrawn.