Gambling: Advertising Ban

Lord Kirkhope of Harrogate Excerpts

Wednesday 16th January 2019 Lords Chamber

Asked by

[Lord Kirkhope of Harrogate]

To ask Her Majesty’s Government what plans they have to ban gambling advertising, particularly on television, to counter the negative effects on vulnerable and younger people, and others.

[The Parliamentary Under-Secretary of State, Department for Digital, Culture, Media and Sport (Lord Ashton of Hyde) (Con)]

My Lords, there are strict controls to prevent gambling advertisements targeting children or exploiting vulnerable people. Our review set out measures to strengthen the protections, including tougher guidance and sanctions. We welcome initiatives by the industry and broadcasters, including the ban on advertising during live sport. A major survey of evidence found that advertising’s impact on problem gambling is likely to be rather small. We will look at all new evidence as it emerges.

[Lord Kirkhope of Harrogate (Con)]

My Lords, when I was the Minister responsible for gambling in this country in the 1990s, after full research and consultation we turned our backs pretty well altogether on the idea of allowing television advertising of gambling. Sadly, in 2005 the Labour Government of that time totally liberalised this and we ended up with a great and continuing problem. We now have a total of £234 million of advertising revenue from gambling on television. While I welcome the Government’s position and the way in which they are taking initiatives, including its whistle-to-whistle voluntary agreement, I am still very concerned that any review has no real timescale. Will my noble friend the Minister therefore give us some indication of whether there will be a timescale to a further review? To use an imperfect analogy to the point made yesterday by the noble Lord, Lord Griffiths, there is currently a viviparous situation which needs to be rectified with a clear timescale in view.

[Lord Ashton of Hyde]

My Lords, I now understand what the noble Lord meant by that last bit. We take the problem of advertising gambling seriously; that is why we made several changes in the review. There was a multi-million pound responsible gambling advertising campaign. The responsible gambling message now appears throughout all TV advertisements. There are tougher sanctions for breaches of advertising codes and new guidance on protecting vulnerable people. We will consider how those significant changes have bedded in. The Committee of Advertising Practice also published strengthened guidance with significant new provisions, including restricting calls such as “Bet now” during sporting events. As I said yesterday, though, evidence is important when making policy. That is why GambleAware has commissioned substantial research on the impact of marketing advertising on children and other vulnerable people. I assure my noble friend that that will be undertaken soon.