Lord Kamall
Main Page: Lord Kamall (Conservative - Life peer)(1 year, 2 months ago)
Lords ChamberI refer to the answer I gave just a moment ago: 7.7 million people have received their flu jabs since the start of the campaign on 11 September. I assure the noble Lord that NHS England has planned well ahead of this winter season, and I believe that we are making progress. But there may be cases where it could and should be done better.
My Lords, following up the question from the noble Baroness, Lady Armstrong, the first issue is making vaccines available, the second is letting people know that they are available, and the third is making sure that groups that have traditionally been vaccine hesitant are reached. What have we learned from previous programmes to make sure that we can reach those groups, particularly those from ethnic minorities and others, who are slow in coming forward for their vaccines?
My noble friend makes a good point. Lessons have been learned that certain communities are more hesitant. There is a case-by-case basis for communicating with community leaders for those communities, and on social media. Not everybody follows social media, so we have to look at other ways to communicate—through letters and texts, and of course including social media but also by word of mouth, ensuring that those hard-to-reach communities take up the immunisation programme.