Lord O'Shaughnessy Portrait Lord O’Shaughnessy
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My noble friend is quite right. The campaigns took quite different approaches. One used tax and regulation and the other used destigmatisation and the provision of services, but they were highly successful and I reassure him that the knowledge and learning from those campaigns influence our current prevention strategy.

Lord Framlingham Portrait Lord Framlingham (Con)
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Given how unhelpful much of the advertising is nowadays, how brave are the Government prepared to be in curtailing it?

Lord O'Shaughnessy Portrait Lord O’Shaughnessy
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We have said that we will clamp down on junk food advertising. Clearly we have cut down on the advertising of alcohol, smoking and many other things over successive Governments. This country has led the way in dealing with this sort of issue, so I am confident that we will have the necessary approach.