Digital Markets, Competition and Consumers Bill

Lord Fox Excerpts

2nd reading
Tuesday 5th December 2023 Lords Chamber

[Lord Fox (LD)]

My Lords, it is a great pleasure to be working on this Bill—a Bill that we on these Benches broadly welcome. I hope we will be able to work constructively to improve it as it moves through your Lordships’ House. It is about time, as the noble Lord, Lord Bassam, noted. The Furman report was set up five or six years ago; we have been impatient for competition law in the digital space to be reformed and for the Digital Markets Unit to be empowered—so, at last.

As the noble Lord, Lord Bassam, also noted, this is a big Bill, and it acts in a number of different ways. I fear that many of the things I say will be similar to what was said by the noble Lord; in order to maintain novelty, I will probably say them in a different order.

I will start with consumer issues. Clearly, these issues have excited correspondence from a lot of people in the outside world. We should note and thank them for the work that they have done in sending through a load of briefings. There are some important issues here, and areas that should be tightened up and improved. These include: tackling online scams, dealing with product safety issues and strengthening trading standards; taking action on primary and secondary ticketing; impeding price drip and mid-contract price rises; addressing the pernicious nature of fake reviews, as we heard from the Minister; devising a sensible way of redesigning automatic subscription rollover—there is a danger of us taking a number of other areas down with the law we have, so we must be careful of unintended consequences of that move—and delivering a range of other consumer rights, such as the possibility of collective action for consumer claims. I am sure there will be plenty of grist to this mill as we work through that part of the Bill.

Moving on from consumers, the second big challenge is the need to tip the balance of power toward content providers—and here I should declare that I have several creators in my family. As a basic principle, all content creators should be properly paid for the work they do. UK law requires payment for the commercial use of another’s copyrighted work, yet commercial use is currently being made of content by global platforms without any permission being obtained or payment being made. The dominant platforms profit from the efforts of content creators, from songwriters and artists to publishers and broadcasters, and they do not get rewarded.

The News Media Association estimates that over 50% of searches are news-related, but Google keeps the value of repeated visits and the value of online footfall that is generated. As such, copyright law looks foolish, as the system is being gamed. Smaller players must try to sue their distributors to enforce their rights, but they cannot risk such a move or indeed afford to take them on. Indeed, the evidence suggests that it is difficult even for Governments to challenge these platforms. After almighty tussles, the Australian and Canadian Governments have won concessions. It remains to be fully appreciated how those will pan out but, as well as highlighting the global dominance of the big two, those fights highlighted an essential difference between Meta and Google when it comes to news content, which is of great interest.

The Bill must make it clear that platforms need to pay properly and fairly, on benchmarked terms and with reference to value for end users. Additional clarification is needed on how a final offer mechanism would work in practice, and we will be seeking that, but really a bigger change is needed. That change should require those using and distributing content to obtain the owners’ permission before they use it, and we will be pushing for that.

I remind noble Lords that that we are discussing the Digital Markets, Competition and Consumer Bill—so competition is a central part of it and we have already heard elements of that. But, in the market that we are looking at, competition is weak—if not frail, to perhaps overstate it. In our view, the pro-competition interventions are one of the Bill’s most powerful features and a big step forward. We must use the Bill process to ensure that the powers are sufficient and Ministers must articulate government support for the ambition that the CMA and its DMU will need in order to start to take on the competition challenge, because that will require a big shift in emphasis from the CMA.

At present the CMA deals with a lot of mergers— 50 to 70 detailed investigations a year—while enforcement typically attracts fewer than 10 cases per annum and there are hundreds of complaints for it to deal with. When looking at competition matters, including acquisitions and mergers, the world’s competition authorities have focused on efficiency and short-term consumer benefit, but, as we have been reminded recently by the Court of Appeal when it found against Apple, the overriding objective of the CMA, as set out in the 2013 Act, is to promote competition in the interests of consumers.

“Promoting competition” does not mean just assessing the efficiency of a monopolist; in digital markets, this approach has delivered global oligopoly. So, while Web 1.0 was an open access—albeit read-only—platform, Web 2.0 has been captured, intermediated and monetised by a very small number of profitable concerns. That has been achieved largely through acquisitions that have been waved through by the authorities. Looking at the publicly disclosed acquisitions between 2008 and 2018, we see that Google has acquired 168 companies, Facebook 71 and Amazon 60. Now, thanks to this and other things, they control the core software in web browsers and device operating systems, and through that control they determine what we see, what we find, what we search on the web and how we pay for stuff.

The Bill is, in many respects, seeking to close the gaping doors of empty stables that this approach has delivered and, to do so, short-term consumer welfare cannot be the sole—or sometimes even the primary—consideration. Promoting competition means taking into account market structure and the ability of players to innovate. When looking at mergers, regard has to be taken of the effect of allowing large companies to buy innovative ones so that they can assimilate or retire their ideas and technology. In that context, we very much welcome the CMA’s approach to the Microsoft acquisition of Activision Blizzard and Ofcom’s decision to refer the hyperscalers in cloud services for an investigation by the CMA. This demonstrates that the CMA is up for a global challenge in this strategic way and that it can play a leadership role.

Looking forward, as well as mitigating the competitive and consumer issues thrown up by the centralised Web 2.0, the Bill should empower the CMA to help usher in a genuinely decentralised Web 3.0. As Professor Furman reminded us in evidence in Committee in the Commons, intervention interoperability is a vital remedy—and we say that interfering with interoperability in all its forms should be policed by the DMU. That means embarking on investigations and actions with the aim of distributing the power and control over Web 3.0, creating a network that spans a large base of independent actors. This speaks to the technology on which the network is based and the standards that are set to deliver that network.

It seems clear that the DMU should be proactive with respect to promoting international standards and aiming to create that interoperability: for a start, by focusing on open access and operational transparency, working for standards that allow unrestricted participation and favouring the technologies and protocols that prevent a single person or group amending or reversing transactions executed and recorded. It would be good to hear from the Minister, when he sums up, on the role that the Government feel the DMU and the CMA should be playing on the standards authorities—the IETF and the W3C. How do we see engaging further and more thoroughly with those standards bodies, because that is where the first fight starts in these technology issues?

So there is a lot resting on this Bill. The architecture of the web is currently threatened by those who would create and preserve their own walled gardens of content that is provided by others, privatise a public resource for their own ends and monopolise all content offered to the public via the internet for their own profit. This is not an abstract need; additional danger is already with us. Big tech is busy wrapping its tentacles around AI, including by co-opting start-ups for investments and partnerships. It is critical that the CMA uses these new powers to keep that technology open before it, too, is intermediated.

To deliver on this, however, there are many issues to be addressed. Your Lordships will no doubt come up with many others; we have already heard a list from the noble Lord, Lord Bassam, who will be pleased to know that there are many coincident issues. I will give a short list before I end of the issues that we will be keeping an eye on: ensuring that the Bill no longer gifts to strategic market status players the opportunity to challenge DMU decisions on the basis of lack of evidence, which means looking at the five-year view that is required; securing the role of judicial review and making sure it is not eroded; strengthening the leveraging principle that denies third-party developers revenue; understanding the Government’s position on data and information-sharing; clarifying how the final-offer mechanism would work in practice; probing the proportionality tests brought in via the latest amendments; challenging the changes to the definition of “counter- vailing benefit”, which also came through the amendments; enabling those with content to be paid properly; and allowing smaller businesses a voice and an ability to bring claims and, where possible, be awarded exemplary damages.

This Bill is a weighty tome, but it has a vital role in shaping the architecture and landscape in which the future digital economy will be built. It will help establish how the value of this economy is created and distributed. It will influence how easy or hard it is for challengers and disrupters to enter the market. Our job, therefore, will be to ensure that the CMA and DMU have the powers they need, but, more than that, our job is to articulate the cross-party ambition we have for this direction of travel and to launch the DMU with our overwhelming support to maximise its success.

--- Later in debate ---

[The Parliamentary Under-Secretary of State, Department for Science, Innovation and Technology (Viscount Camrose) (Con)]

My Lords, I thank all today’s speakers for their eloquent, clear and powerful contributions to what has been a fascinating debate of the very highest quality. In particular, a number of speakers referred back to the Online Safety Act debates and variants of the warm glow. I am delighted to participate in any such approach to the Bill, as is my noble friend Lord Offord. I welcome very much the support shown across the House for this legislation, with the caveats gone into by many speakers. As my noble friend said in his opening speech, this is an important Bill which will drive innovation, grow the economy and deliver better outcomes for consumers. The debate we have engaged in is demonstrative of noble Lords’ desire to ensure that digital markets are competitive and work well, and that consumers are protected from the potential harms posed by anti-competitive and unscrupulous practices.

I will respond to the questions raised, cutting across a number of issues and speakers as I go. First, my noble friend Lady Stowell and the noble Lords, Lord Bassam and Lord Clement-Jones, asked, quite rightly, whether we are watering down the Bill. Let me categorically say that that is absolutely not the intention. The amendments at Commons Report brought further clarity, and they will ensure that the DMU’s interventions are proportionate and drive the best possible outcome for consumers. I look forward to discussing this further during the Bill’s passage.

I turn to the appeals standard in the digital markets regime, which was raised by noble Lords across the House, including my noble friends Lord Vaizey, Lord Kamall, Lady Stowell, Lady Harding, Lord Black and Lord Lansley, the noble Lords, Lord Bassam and Lord Clement-Jones, and the noble Baronesses, Lady Kidron, Lady Ritchie and Lady Jones. We have considered strong and differing views about appeals from a range of stakeholders. Judicial review remains the appropriate standard for the majority of decisions in the regime, and we have maintained that for appeals of regulatory decisions, with additional clarification on the need for the Digital Markets Unit to act proportionately. Firms would already have been able to challenge decisions to impose interventions on the basis that there were disproportionate interferences with their rights under the European Convention on Human Rights. This amendment allows that challenge to happen under usual JR principles. Moving appeals on penalties to full merits brings the regime into line with the Enterprise Act 2002. It will mean that, once a breach has been found, a firm could argue that the imposition of a penalty was not appropriate, the level of it was not suitable, or the date by which it should be paid needs to be changed.

I turn to the countervailing benefits exemption, which was raised by a number of noble Lords, including my noble friends Lady Harding, Lord Vaizey, Lord Lansley, Lord Kamall, Lord Black, Lady Stowell, the noble Lords, Lord Bassam, Lord Clement-Jones and Lord Fox, the noble Viscount, Lord Colville, and the noble Baronesses, Lady Ritchie and Lady Kidron—I see the point about themes. I reassure all noble Lords that this is a further safeguard in the legislation to ensure that consumer benefits which might have been unknown when conduct requirements were first introduced can be recognised. The noble Lord, Lord Bassam, asked for an example of how this could work in practice. If an SMS firm bans an application on its platform, it might breach a conduct requirement not to apply discriminatory terms. The firm could claim that the ban was to protect user security and privacy. Thanks to the exemption’s high bar, the DMU would close its investigation only if the SMS firm provided sufficient evidence, such as an independent report from security experts. Firms will not be able to use the exemption to delay enforcement. Assessment of whether the exemption applies will take place during the enforcement investigation, which has a deadline of six months.

The noble Lords, Lord Fox and Lord Bassam, and my noble friends Lord Vaizey, Lady Harding and Lord Kamall asked about the change to the indispensability wording. The change of the language is to clarify the exemption; it maintains the same high threshold and makes sure that consumers get the best outcomes possible, whether through the benefits provided or through more competitive markets.

I thank the noble Lord, Lord Tyrie, for his detailed analysis of the work of the CMA and his continued support for the legislation. He raised the matter of proper scrutiny of the CMA. I very much agree with him on the importance of this and look forward to continuing that conversation.

The noble Viscount, Lord Colville, the noble Lord, Lord Clement-Jones, and my noble friends Lady Stowell and Lord Kamall sought reassurance that requiring the Secretary of State to approve guidance would not cause delays. The Government are committed to ensuring that approval is given in good time, in order for the regime to be in place as soon as possible. Introducing a statutory timeline for this process would limit the Government’s ability to work collaboratively with the CMA.

My noble friend Lord Holmes and the noble Lord, Lord Vaux, raised the importance of the independence of the regulator, and the noble Baroness, Lady Kidron, spoke about the risk of regulatory capture. I agree that this is an absolutely vital issue. The noble Lord, Lord Bassam, and my noble friend Lord Holmes asked about the resourcing and tools of the DMU. I reassure them that the Government have full confidence in the DMU’s resourcing. There are currently around 70 people working in DMU roles, and we expect the DMU to be around 200 people in steady state.

A number of noble Lords, including my noble friend Lord Black, the noble Viscount, Lord Colville, the noble Lord, Lord Clement-Jones, and the noble Baronesses, Lady Kidron, Lady Bennett, Lady Jones and Lady Ritchie, raised the importance of support for the press sector, with which I agree. The digital markets regime aims to address the far-reaching power of the biggest tech firms and help rebalance the relationship between those platforms and other businesses, including publishers. This will make an important contribution to the sustainability of the press, which is so important in all aspects of our lives.

The noble Viscount, Lord Colville, the noble Lord, Lord Fox, my noble friend Lord Black and the noble Baroness, Lady Ritchie, asked about the final offer mechanism and how this will work. The final offer mechanism is a backstop measure to help resolve sustained breaches of conduct requirements relating exclusively to fair and reasonable payment terms, where other DMU tools are unlikely to resolve the breach in a reasonable timeframe. Unlike the Australian and Canadian models, the final offer mechanism is not a standalone tool to force negotiations. It forms just one part of the DMU’s holistic toolkit for promoting competition in digital markets. The DMU will be able to impose conduct requirements on the firm from day one of its designation, including requirements to ensure fair and reasonable terms. However, we recognise that some stakeholders may be concerned about SMS firms frustrating the process. Here, the CMA can seek to accelerate the stages before the final offer mechanism, making use of urgent deadlines on enforcement orders and significant financial penalties, where appropriate.

The noble Lord, Lord Knight, and the noble Baronesses, Lady Bennett, Lady Jones and Lady Uddin, asked if the regulator will have sufficient power to deal with imbalances in access to data. The answer is yes. These are exactly the kinds of issues that the DMU will be able to address.

The noble Viscount, Lord Colville, and the noble Baroness, Lady Uddin, asked how the digital markets regime will address the rise of artificial intelligence. The regime has been designed to be tech-neutral, future-proof and flexible enough to adapt to changing digital markets.

I now turn to questions raised today on the competition part of the Bill. I note the interest from my noble friend Lord Sandhurst in the recent Supreme Court judgment on the status of litigation funding agreements—LFAs—and its potential impact on the ability to bring collective actions on behalf of consumers across the legal system. The Government have urgently addressed the potential implications of the judgment on claims under competition law, and we feel this has provided some much-needed certainty to funders and claimants. I also note the interest from my noble friend and others across the House in extending this to all parts of the civil legal system. While I am advised that this Bill is not the appropriate vehicle to deliver this aim, I can assure noble Lords that the Ministry of Justice is actively considering options for a wider response.

I now turn to the consumer part of the Bill. Several noble Lords, including my noble friend Lord Black, the noble Lords, Lord Vaux, Lord Clement-Jones and Lord Bassam, and the noble Baroness, Lady Jones, posed questions about the approach taken in the Bill on subscription traps. The measures being taken forward are the ones which are necessary and proportionate to ensure that consumers are treated fairly and understand what they are signing up to, while balancing further costs and regulatory burdens on businesses.

A number of noble Lords—I hope noble Lords will forgive me if I do not read out the full list, because there are far too many of them and it might test everyone’s patience—raised concerns about potential unintended consequences for charities in relation to the new subscription rules, in particular their ability to claim gift aid. Donations to charities where nothing is received in return are not subject to the subscription rules. Generally, charities will only be in scope if they provide auto-renewing contracts to consumers for products and services in return for payment. This is consistent with other consumer protection laws. I reassure the House that it is not the Bill’s intention to undermine access to gift aid; we are examining this issue closely and will provide a further update in Committee.

Many noble Lords, including the noble Lords, Lord Bassam and Lord Fox, raised other consumer harms such as drip pricing and fake reviews. The Government have recently consulted on proposals to address these and other practices, and our upcoming consultation response will set out next steps. The noble Baroness, Lady Bennett, also mentioned misleading green claims. This is indeed an important issue, which we hope is already covered by existing regulations.

I agree with the noble Baroness, Lady Hayman, and my noble friend Lord Holmes that the right to repair is important. The right-to-repair regulations which came into force on 1 July 2021 address some of the issues she raised. My noble friend Lord Offord, as the responsible Minister, would be happy to meet her to discuss this further.

My noble friend Lord Holmes raised concerns about Henry VIII powers. Where the powers to amend primary legislation would permit major changes to the legislation concerned, they are subject to the draft affirmative procedure.

I hope that in wrapping up I have responded to at least most of the points raised by noble Lords today. I note that there were other issues raised which I have not addressed, such as alternative dispute resolution and secondary ticketing. I look forward to discussing those items and others during the Bill’s passage. Let me once again thank all noble Lords for their contributions and engagement, not just today but in the lead-up to it. My noble friend Lord Offord and I look forward to further and more detailed debates on these matters and many more besides in Committee.

[Lord Fox (LD)]

Before the Minister sits down, I should say that I mentioned the central role that standards and the setting of future standards have. The Minister need not answer the question now, but could he write to me about the strategy, in a sense, and the involvement that the DMU might have, or should have, in future standards-setting for the technology?

[Viscount Camrose (Con)]

I apologise to the noble Lord for not addressing that. Absolutely I will write.