Media Advertising

Lord Brooke of Alverthorpe Excerpts

Thursday 22nd March 2018 Lords Chamber

[Baroness Chisholm of Owlpen]

I thank my noble friend for her question. In July 2017, strict rules came into effect banning the advertising of HFSS food and drink products. The new CAP rules state:

“Ads that directly or indirectly promote an HFSS product cannot appear in children’s media. Ads for HFSS products cannot appear in other media where children make up over 25% of the audience. Ads for HFSS products will not be allowed to use promotions, licensed characters and celebrities popular with children”.


We are now trying to get advertisers to use these techniques to better promote healthier options for children.

[Lord Brooke of Alverthorpe (Lab)]

My Lords, the Minister understandably could not answer all the questions asked by the noble Baroness, Lady Deech, but will she undertake to look at those questions, answer them and place the answers in the Library, and see whether it is not time for a thorough review of the governance of the ASA?

[Baroness Chisholm of Owlpen]

I will certainly undertake to answer any questions that I have not answered already. The Government, however, prefer effective self-regulation to statutory regulation and we are happy with the way things are going at the moment.