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I, too, thank the hon. Member for Macclesfield (David Rutley) for securing this debate, which is of great significance to my constituency and to the wider leisure economy of Wales and Britain.
I would like to invite the Minister and Members to visit Blaenau Ffestiniog if opportunities allow—perhaps next year, during “Wales 2016: Year of Adventure”. In Blaenau, a combination of home-grown initiatives and far-sighted investors has excelled in adapting the town’s extraordinary backdrop of former slate quarries into a high-adrenaline adventure landscape, complete with downhill biking trails, zip wires and trampolines spanning cathedral-like caverns—I hope Members will forgive me, because caverns are not technically outdoors.
Wales has first-class mountain biking facilities—not only those managed so ably by Antur Stiniog, but also Coed y Brenin and the Mawddach trail, also in my constituency. There are many others throughout the nation. The longest continuous path along a nation’s coastline, the 870 mile-long Wales coastal path, has played a major role in extending the valuable visitor season beyond the traditional summer months. Nefyn golf course, like many of Wales’s outstanding courses, is located on the coast, and plays its part in the golf economy, which contributes almost £38 million to Wales.
On a different tack, I want to take the opportunity to assess the value of the equine industry, for personal reasons. Sometimes I wonder whether it is the fact that it is an activity with a strong gender bias—almost 75% of riders are women and girls—that means that that leisure pursuit perhaps does not get its proper appreciation. I understand from the same report that the hon. Member for Romsey and Southampton North (Caroline Nokes) mentioned earlier that average spending on a horse comes to £3,600 a year; but I do not want my husband to know.
I can assure the hon. Lady that I have been trying to keep that figure from my father all my life.
Indeed.
Wales is ideally placed as a location to promote horse riding. Our native breeds of Welsh cobs and ponies are in great demand as show and riding horses across the world. We have excellent off-road opportunities, and surely we can safely accommodate Lycra-clad mountain bikers and more sedately dressed horse riders in the forests and mountains of Wales, alongside, of course, hillwalkers and mountaineers.
None the less, the competitive potential of Wales is undermined by the requirement to levy 20% VAT on attractions and hospitality. Reducing VAT to 5%, which is a long-standing Plaid Cymru policy, would give us a more level playing field compared with France, Ireland and beyond. Attractions and hospitality directly contribute 20% to the local economy in Dwyfor Meirionnydd and employ 4,400 people. My constituency would get an economic boost of more than £6 million from such a change, and the value to Wales as a whole has been estimated by campaigners at £167 million. That would be of benefit to young people, who are particularly likely to be employed in the sector, and it might prove an incentive to employers to pay above the minimum allowed by law.
I want to point out how great a role the public sector plays in promoting the leisure economy in Wales, and, given the non-statutory nature of those services, how vulnerable they are at a time of continuing public cuts. The prospect of a European referendum that might result in the UK leaving Europe would be disastrous to the Welsh economy as a whole, and also to initiatives such as Antur Stiniog, Plas Heli in Pwllheli and many others. Those employment-generating ventures would simply not exist without regional development funding.
Finally, I ask the Minister to consider how best to encourage overseas visitors, and perhaps home visitors too, to venture beyond the capital cities of England and Scotland. Search engines need to be able to direct potential visitors to outdoor recreation activities, events and attractions in locations across the United Kingdom, and thus encourage people to explore and spread economic value to areas where its impact is proportionately far more significant. The adventure, excitement and scenery of Blaenau Ffestiniog need to be accessible to people who do not—yet—know how to spell the name of the town.