Ceramics Industry

Linsey Farnsworth Excerpts

Monday 6th July 2026 Westminster Hall

[Linsey Farnsworth (Amber Valley) (Lab)]

It is a pleasure to serve under your chairmanship, Dr Murrison. I congratulate my hon. Friend the Member for Lichfield (Dave Robertson) on presenting this debate, and my constituent Hayley who brought the petition. I draw attention to my declaration in the Register of Members’ Financial Interests that I am a member of GMB.

While the petition speaks to the wider issues facing the ceramics sector, it was set up following the devastating news that Denby Pottery, the largest employer in my constituency, was entering administration. The nearly 110,000 signatures—3,900 of which are from Amber Valley; I thank my constituents for signing it—are a testament to the national significance, rich history and enduring popularity of Denby Pottery, handcrafted using clay from the very site on which the company was founded. Throughout its 217 years, the pottery has remained committed to local craftsmanship, even as its competitors offshored production to mass-produce goods more cheaply. That commitment has inspired extraordinary loyalty, with many in the local area having worked there for decades and even generations.

However, despite its world-class reputation, Denby Pottery struggled financially. It had previously been through administration, and more recent global shocks in energy markets faced further pressure on manufacturing costs. That is why I worked with Hayley to produce the petition, which calls for the ceramics sector to be included in the British industry supercharger scheme.

In the months that followed, I met repeatedly with Ministers and officials and raised Denby Pottery’s situation directly with the Prime Minister. He committed to a full review of the supercharger scheme across all sectors. But understanding the need for a more immediate intervention for Denby Pottery and the sector more widely, the Chancellor acted decisively and announced a bespoke package of £120 million for ceramics.

I thank those who worked tirelessly to produce this, including Ceramics UK, GMB Union, colleagues here today and the Treasury, as well as the Minister for Industry, my hon. Friend the Member for Stockton North (Chris McDonald), and the Secretary of State for Business and Trade.

Heartbreakingly, in spite of that support, we now know that investors were unable to view Denby Pottery as a viable business proposition, so I am refocusing my efforts towards fighting for a different future, working with Government, the administrators, local businesses and any future purchaser of the site to maximise opportunities for good quality jobs in Amber Valley. Alongside that, I am clear that Denby Pottery’s heritage must be preserved. The onsite museum told the story of more than two centuries of innovation and industry. I commend the excellent work being done by Linda and others to ensure that the collection will be enjoyed for generations to come.

Denby Pottery has many legacies, ranging from the nationally significant to the deeply personal: its heritage, its skilled and committed workforce and the pottery itself—treasured, gifted at weddings and passed down through generations. Today, its legacy must live on in the lessons learned from its closure and the changes that it catalysed, so that other ceramics companies can continue and thrive.

I therefore urge the Minister to continue working with industry to ensure that UK ceramics manufacturers can compete on a level playing field. That includes insulating the sector from unfair competition, such as the dumping of heavily subsidised products from overseas markets.

The public want to back overseas business and manufacturing, as illustrated by the incredibly moving scale of the support for the #SaveDenby campaign. I pay tribute to the campaign led by my hon. Friend the Member for Stoke-on-Trent Central (Gareth Snell) for clearer country of origin labelling, and I hope the Government support his private Member’s Bill.

To any potential purchaser of the Denby Pottery brand alone, I say this: if your produce is not made in Denby, using clay extracted from the ground in Denby village and hand-crafted by the people of Denby, then regardless of the name stamped upon it, it will never be recognised as true Denby pottery.

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[Dr Simon Opher (Stroud) (Lab)]

I thank my hon. Friend the Member for Lichfield (Dave Robertson) for his excellent opening speech. My remarks today will be at a slightly different level. They are focused on studio pottery—ceramics made on an individual basis, where each piece is unique and handmade. Studio pottery is growing in popularity in this country following programmes such as “The Great Pottery Throw Down”. There are thousands of makers up and down the country, and the industry is worth about £50 million in its own right.

Pottery and potters are as old as the human race; although it might not be the oldest profession, it is certainly one of the earliest. Britain leads the world in modern studio pottery, which was largely started by Bernard Leach and the Japanese master Hamada in St Ives in Cornwall. Many of his techniques came from traditional Japanese techniques and favoured an apprenticeship system. More contemporary and well-known potters such as Grayson Perry and Keith Brymer Jones have all grown from that movement.

However, making a living from pottery remains tough. The price of clay and energy have increased, and most potters earn well below the minimum wage. The Arts Council could help individual potters, specifically at the beginning of their careers. That would help nurture the industry, while a reduction in VAT on clay would help small producers. Furthermore, the way HMRC treats apprenticeships and mentoring needs a more creative attitude to help the industry. In Stroud, there are long-running potteries such as Lansdown Pottery and the newer Stroud Pottery. The Clay Loft in Nailsworth provides studio space and tuition for this very popular art form, while Stroud markets provide an excellent place to sell the pots.

[Linsey Farnsworth]

My hon. Friend is making an excellent speech about the importance of continuing the skills and heritage of the pottery industry. Will he join me in congratulating Fran, Kate and Daizy? They were employees of Denby Pottery and recently set up the Potter’s Nook in Ripley, where people in my constituency and beyond can go to learn the skills needed in the pottery sector.

[Dr Opher]

Developing young potters is essential for the ceramics industry in general, and particularly for studio pottery.

As a GP, I know that the therapeutic effects of clay are well documented. I introduced arts in my surgery in 2001, using ceramics and clay, led by Karen Hilliard, to relieve stress in patients. I also pay tribute to Jeremy Steward and Petra Reynolds, who work at Wobage pottery and have remained an inspiration. I cannot finish without mentioning my daughter Martha, who makes a living selling her unique pottery in Stroud market. Although she will never be rich, she continues to inspire me and many around her with her functional and exquisite ceramics.

This country should be proud of its world-famous studio pottery industry, which brings employment and joy to so many people. We must do all we can to support that industry and its people.