Asked by: Layla Moran (Liberal Democrat - Oxford West and Abingdon)
Question to the Department for International Trade:
To ask the Secretary of State for International Trade, pursuant to the Answer of 6 March 2019 to Question 226741 on Exports: Advertising, what assessment he has made of trends in the level of exports as a result of the Exporting is Great publicity campaign.
Answered by Graham Stuart
DIT regularly assesses the impact of the Exporting is GREAT campaign. This is done via the National Survey of Registered Businesses. The latest results of which are published on gov.uk and can be found here:
Asked by: Layla Moran (Liberal Democrat - Oxford West and Abingdon)
Question to the Department for International Trade:
To ask the Secretary of State for International Trade, pursuant to the Answer of 6 March 2019 to Question 226741 on Exports: Advertising, how much of the £0.72 million spent on advertising in physical formats was spent on (a) billboards, (b) leaflets and (c) other forms of physical advertising.
Answered by Graham Stuart
From 1 February 2018 to 31 January 2019, the £0.72 million spent on physical advertising by the Exporting is GREAT campaign was broken down as below.
A) Spending on billboards or digital screens was £722,000.
B) Spending on leaflets was £0.
C) Spending on other forms of physical advertising was £2,500.
Asked by: Layla Moran (Liberal Democrat - Oxford West and Abingdon)
Question to the Department for International Trade:
To ask the Secretary of State for International Trade, pursuant to the Answer of 6 March 2019 to Question 226741 on Exports: Advertising, how much of the £1.90 million spent on advertising on online digital formats was spent on (a) Twitter, (b) Facebook, (c) Instagram, (d) Google, (e) LinkedIn and (f) other sites.
Answered by George Hollingbery
From 1 February 2018 to 31 January 2019, the £1.90 million spent on digital advertising by the Exporting is GREAT campaign was broken down as below.
A) Spending on Twitter was £0.
B) Spending on Facebook was £233,000.
C) Spending on Instagram was £47,000.
D) Spending on Google was £89,000.
E) Spending on LinkedIn was £69,000.
F) The remaining costs of our advertising on digital formats and other sites was £1.46 million
Asked by: Layla Moran (Liberal Democrat - Oxford West and Abingdon)
Question to the Department for International Trade:
To ask the Secretary of State for International Trade, what initiatives, in addition to the Local to Global podcast, his Department has introduced for the Exporting is Great campaign.
Answered by Graham Stuart
The Exporting is GREAT campaign, which launched in 2015, aims to spark a UK wide movement of companies selling their products and services overseas. It focuses on raising awareness of the benefits of exporting, communicating where to go for support, and inspiring more companies to start trading internationally.
As an integrated marketing campaign, Exporting is GREAT runs several initiatives which together encourage and inform businesses to start exporting or export more. In addition to the Local to Global podcast, the campaign encourages and informs businesses through channels including regional PR, advertising and participation at major UK and regional events. Furthermore, the campaign works with private sector partners as well as a network of exporters to promote exporting.
The campaign also funds the Music Exporting Growth Scheme and gathers insights into businesses' exporting behaviours, attitudes, intentions, barriers and support needs via the National Survey of Registered Businesses.
Asked by: Layla Moran (Liberal Democrat - Oxford West and Abingdon)
Question to the Department for International Trade:
To ask the Secretary of State for International Trade, how many staff have been employed by his Department in each month since July 2016.
Answered by George Hollingbery
The Department for International Trade (DIT) workforce includes employees (including those working overseas and UK Export Finance), contractors and those on loan from other government departments or seconded from organisations external to the Civil Service.
This definition has been used for reporting workforce data from March 2017. Prior to this, workforce data included those who were on loan or secondment out of DIT, on special leave or on a career break, but these groups have been removed in subsequent analysis to present a clearer picture of our workforce.
Workforce data is prepared at the end of each month.
Month ending | Total workforce |
31/07/2016 | 2573 |
31/08/2016 | 2597 |
30/09/2016 | 2899 |
31/10/2016 | 2686 |
30/11/2016 | 2722 |
31/12/2016 | 2592 |
31/01/2017 | 2728 |
28/02/2017 | 2889 |
31/03/2017 | 2841 |
30/04/2017 | 3039 |
31/05/2017 | 3096 |
30/06/2017 | 3232 |
31/07/2017 | 3073 |
31/08/2017 | 3352 |
30/09/2017 | 3471 |
31/10/2017 | 3627 |
30/11/2017 | 3671 |
31/12/2017 | 3718 |
31/01/2018 | 3861 |
28/02/2018 | 3861 |
31/03/2018 | 3774 |
30/04/2018 | 3779 |
31/05/2018 | 3781 |
30/06/2018 | 3805 |
31/07/2018 | 3834 |
31/08/2018 | 3813 |
30/09/2018 | 3882 |
31/10/2018 | 3920 |
30/11/2018 | 3920 |
31/12/2018 | 3925 |
31/01/2019 | 3990 |
Asked by: Layla Moran (Liberal Democrat - Oxford West and Abingdon)
Question to the Department for International Trade:
To ask the Secretary of State for International Trade, what estimate he has made of the cost to the public purse of the Exporting is Great publicity campaign in the last year in (a) digital and (b) physical advertising.
Answered by Graham Stuart
In the last year (1 February 2018 to 31 January 2019), the total cost of advertising through the Exporting is GREAT campaign was £2.62m, comprising the cost of advertising in online digital formats of £1.90m and the cost of advertising in physical formats of £0.72m.
The latest figures from 2017 show that up to 130,000 businesses took steps towards exporting because of the campaign.
Asked by: Layla Moran (Liberal Democrat - Oxford West and Abingdon)
Question to the Department for International Trade:
To ask the Secretary of State for International Trade, what estimate he has made of the cost to the public purse of the setup and maintenance of the great.gov.uk website (a) in the 12 months and (b) since its launch.
Answered by Graham Stuart
Extant licences are reviewed in circumstances where the assessment of the licensing position under the Consolidated EU and National Arms Export Licensing Criteria changes. In the case of Saudi Arabia, the licensing position is kept under careful and continual review.
Our export licensing system allows us to respond quickly to changing facts on the ground and we have powers to revoke or suspend licences if our assessment of the licensing position changes.
Asked by: Layla Moran (Liberal Democrat - Oxford West and Abingdon)
Question to the Department for International Trade:
To ask the Secretary of State for International Trade, what estimate he has made of the cost to the public purse of his Department organising (a) UK, (b) overseas events, (c) overseas missions and (d) webinars for UK companies.
Answered by George Hollingbery
This information is not held centrally and could only be obtained at disproportionate cost.
Asked by: Layla Moran (Liberal Democrat - Oxford West and Abingdon)
Question to the Department for International Trade:
To ask the Secretary of State for International Trade, pursuant to the Answer of 5 February 2019 to Question 213459 on Department for International Trade: Internet, what proportion of spending on the Local to Global podcast was allocated to its (a) production and (b) promotion.
Answered by Graham Stuart
The total production and promotion cost of the Local to Global podcast series is approximately £107,000.
£25,000 of the total cost was spent on the production of the series.
£82,000 of the total cost was spent on promotion.
Asked by: Layla Moran (Liberal Democrat - Oxford West and Abingdon)
Question to the Department for International Trade:
To ask the Secretary of State for International Trade, pursuant to the Answer of 5 February 2019 to Question 213459 on Department for International Trade: Internet, how many downloads have been made of the Local to Global podcast to date.
Answered by Graham Stuart
As of 10am on the 22nd of February there have been a total of 8,398 downloads/listens of the ‘Local to Global’ podcast.