Exports: Advertising

(asked on 6th March 2019) - View Source

Question to the Department for International Trade:

To ask the Secretary of State for International Trade, what initiatives, in addition to the Local to Global podcast, his Department has introduced for the Exporting is Great campaign.


Answered by
Graham Stuart Portrait
Graham Stuart
This question was answered on 11th March 2019

The Exporting is GREAT campaign, which launched in 2015, aims to spark a UK wide movement of companies selling their products and services overseas. It focuses on raising awareness of the benefits of exporting, communicating where to go for support, and inspiring more companies to start trading internationally.

As an integrated marketing campaign, Exporting is GREAT runs several initiatives which together encourage and inform businesses to start exporting or export more. In addition to the Local to Global podcast, the campaign encourages and informs businesses through channels including regional PR, advertising and participation at major UK and regional events. Furthermore, the campaign works with private sector partners as well as a network of exporters to promote exporting.

The campaign also funds the Music Exporting Growth Scheme and gathers insights into businesses' exporting behaviours, attitudes, intentions, barriers and support needs via the National Survey of Registered Businesses.

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