Oral Answers to Questions Debate
Full Debate: Read Full DebateKirsten Oswald
Main Page: Kirsten Oswald (Scottish National Party - East Renfrewshire)Department Debates - View all Kirsten Oswald's debates with the Department for Digital, Culture, Media & Sport
(7 months, 1 week ago)
Commons ChamberMy hon. Friend is right to raise this incredibly important issue, and I want to record my thanks to Chris Sutton and all those involved in this important work. We welcome the practical support that those involved in sports give former players in these circumstances. The PFA and Premier League’s brain health fund has an initial amount of £1 million in financial support for former players and their families, to improve their quality of life. The fund will remain in place until the PFA and the Premier League establish a charity that will involve a great many football stakeholders so we can provide a much longer-term support vehicle. I can reassure him that I take this area of work incredibly seriously and will continue to put pressure on those involved.
I am grateful to the Minister for that answer and hope we will hear more in that regard.
The number of children who are vaping continues to rise at an alarming rate. Statistics from 2022 show that current use—within the last 30 days—among 15-year-olds was 25%, but the percentage will obviously be significantly higher now. We know about some of the harms to which vaping leads, which should cause us grave concern, but we certainly do not know about all of them. In that context, does the Minister think it is a good thing that the strips of football clubs such as Blackburn Rovers are sponsored by vaping companies? If not, will he join me in seeking to change that?
I know that there have been many discussions about sponsorship within various sporting bodies. It is for the individual clubs and the football authorities themselves to set guidelines of that kind, but the hon. Lady has raised an interesting point and, if she will allow me, I will give it further consideration.
The committee has had recent discussions with the Electoral Commission on the matters raised. The commission recognises the risks posed to the integrity of elections by disinformation and misinformation. It runs campaigns raising awareness of the voting process, so voters have accurate information on which to rely. The legal regime that the commission regulates is focused on ensuring that political finance is transparent and that campaigner materials include an imprint showing voters who have produced the material. It does not have a role in regulating the content of election campaign material, but encourages all campaigners to undertake their role responsibly and transparently.
I am grateful for the hon. Lady’s answer. Recently, we have seen a decrease in the effectiveness of search engines such as Google, with material generated by AI, which is designed to produce only things that sound like information, poisoning the well, so to speak, with a marked impact on search results. With this automation of fake news and fake oracles, what plans does the Electoral Commission have to put out guidance on AI-produced materials?
The commission encourages all campaigners to undertake their role of influencing voters responsibly and transparently, and indeed encourages voters to think critically about the campaign materials that they see. It expects anyone using AI-generated campaign material to use it in a way that benefits open and transparent political debate, and to label it clearly so that voters know how it has been created. Campaign material must also carry an imprint telling voters who has published and paid for it. The commission’s role is to ensure that the financing of campaigns is transparent. It does not have a role in regulating the content of election campaign material, such as preventing the use of deepfakes.