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It is a pleasure to serve under you, Mr Walker. It is an absolute pleasure to follow the hon. Member for Stockport (Ann Coffey), who, with me, co-sponsored the debate. She delivered a fantastic speech; not only is she a real champion of the high street, but, with all her talk of the future and what the high street needs, she is a presenter in the making should “Tomorrow’s World” ever be re-launched.
I am a proud retail geek. My parents ran a retail shop, so I spent many hours after school behind the shop counter—I had my very own “Open All Hours” experiences as I was growing up. I am the new co-chair of the all-party group on retail, alongside the hon. Member for Stockport. I am also the vice-chair of the all-party group on town centres.
Town centre regeneration is a major issue in the Swindon area. We were on the cusp of major regeneration in 2007-08, but as the economy crashed, I am afraid the developers went to the wall. However, we are very much at the front of the queue for the next wave of regeneration. Regent Circus is taking shape by the day, and it will have a new cinema and a number of eateries, including Nandos. Judging by my postbag, that is exciting huge numbers of people. Those things will be here this time next year, which is a big boost, especially for a town that can boast 300,000 shoppers within 20 minutes of it and 3 million within an hour. That is one reason why we were able to secure £65 million of private sector investment to rebuild the legendary Oasis leisure centre—I am sure Members have all gone there with their bathing costumes. I have set up a retail forum, and I regularly visit lots of shops and retailers. This is a key interest for me.
I am an unashamed Mary Portas fan. I know she is a controversial figure and divides public opinion, but I think she shone a light on not only some serious issues and challenges, but some opportunities for the high street. Sometimes we need someone who is straight talking to come in and shake things up. There was almost a collective acceptance of defeat, and there was no reason for that, because, as Mary Portas has shown, there is so much that can be done to help the high street.
As the hon. Lady said, the high street is important. About 11% of the country’s work force are employed in retail. There is a lot of flexible working, which suits a lot of people. Often, people’s first job is in retail. My first job was at Starrs newsagents, although, regrettably, I had to leave because I was spending more than I was being paid on stuff I did not need, because I was always staring at it and putting it on the shelves. So, for no reason other than that I could not afford to work there any more, I had to end my newsagent career.
Local authorities have a key part to play. Many areas have an opportunity to pursue redevelopment, but local authorities must understand that they need to be flexible. There are towns where there are historic reasons why certain buildings need to be protected, but a lot of towns need to accept that when a developer says the whole town centre needs to turn on its axis by 5°, that might make all the difference. The success of supermarkets and out-of-town shopping centres comes from the fact that they have built environments that attract customers, and town centres need to replicate that.
Although it is important to attract the brand names and the anchor stores to the high street, towns must have space for the small independent shops that create character and give people an extra reason to come off the motorway at that junction to visit that town centre, rather than those further down the motorway.
We have talked about parking. I was proud that the Mary Portas review highlighted Swindon for best practice. Despite challenging financial times, we managed to cut car-parking charges. We then saw a 10% increase in footfall, following five to 10 years of decreases. Suddenly, cutting charges to £2 for four hours led to a 10% increase and, crucially, to a much longer dwell time. Previously, people were coming in to do their banking and then leaving. After the change, they came to do their banking, visited a café and, once they had refuelled, they would go and spend money on shopping, which is great for local business.
The other issue is making sure that there are other attractions so that people use town centres. This is also about theatre, museums and other activities, which are part of people’s experience of going into towns and doing their shopping.