Asked by: Josh Fenton-Glynn (Labour - Calder Valley)
Question to the Department for Science, Innovation & Technology:
To ask the Secretary of State for Science, Innovation and Technology, how many social media accounts his Department operates; and how much his Department spent on social media (a) subscriptions and (b) advertisements on each social media platform in each of the last three years.
Answered by Feryal Clark - Parliamentary Under Secretary of State (Department for Science, Innovation and Technology)
The Department is responsible for operating a total of 18 social media accounts. This includes a number of accounts currently under review and operated by the Government Digital Service, which recently became a part of the department.
The Department has spent £201.60 on (a) subscriptions – two payments of £100.80 in 2023 and 2024.
To date, the Department has spent £450,901.04 on (b) social media advertisements.
The Department spent £386,615.04 on LinkedIn and £64,286.00 on META in the financial year 24/25.
In addition, the Department has a shared HR function with DESNZ which has a contractual arrangement with LinkedIn Hiring Solutions for the period June 2023 to June 2025, for the amount of £425,123.31.
The Department holds no data prior to the financial year 23/24 due to DSIT only being formed in February 2023.
The Government communicates across a range of media channels in order to reach its target audience effectively. Channels are selected based on whether they will reach the intended audience on a specific issue to have the most impact.
Social media is an essential part of government communications and is used to inform the public directly about matters which may affect their lives or interests. The Government remains committed to scrutiny, transparency and best value for taxpayer money.