Online Filter Bubbles: Misinformation and Disinformation

Jim Shannon Excerpts

Tuesday 16th January 2024 Westminster Hall

[Jim Shannon (Strangford) (DUP)]

I thank the hon. Member for Weston-super-Mare (John Penrose) for securing the debate and for giving us all an opportunity to participate. I am not technically minded, but he mentioned TikTok. In all honesty, I have no idea how it works, but my staff do, so I let them look after all the correspondence and contacts. I thank other Members for their significant contributions to the debate, and for the contributions that will follow.

We are here to discuss a critical issue that affects the very fabric of our society. In an era dominated by digital connectivity, the internet has become an indispensable tool for information transmission and exchange. It has also given rise to filter bubbles and echo chambers that reinforce our existing beliefs and shield us from alternative perspectives. I am very fortunate to have my office staff, who challenge me every day, so I never get an easy passage, so to speak. If I say something, they will always say, “Look, here’s the other side of that story.” It is good to have that challenge, because it keeps us sharp and focused on the issue, making us better understand the direction we are taking.

We live in a time when misinformation and dis- information can spread like wildfire, influencing public opinion, shaping public discourse, and even undermining the very foundations of our democratic systems. It is imperative that we address this issue head-on and take collective action to prevent the further entrenchment of filter bubbles in our online spaces. I am fortunate to have had a very good friend for some 45 or 46 years. If ever I have a problem or need some advice, it his wisdom I go to. He never tells me what I want to hear; he tells me what I need to hear. That helps us form our policies, strategies and thoughts for the way forward in the future.

First and foremost, we must acknowledge the role that social media platforms play in shaping our online experiences. These platforms, while providing a valuable means of communication, also contribute to the creation of filter bubbles by tailoring content to suit our preferences. To combat this, we must advocate for transparency and accountability from these platforms. They must disclose how their algorithms work and take responsibility for the unintended consequences of creating echo chambers.

Education is the most powerful tool in the fight against misinformation. We need to equip individuals with the critical thinking skills necessary to evaluate information critically, discern credible sources from unreliable ones, and challenge their preconceived notions. By fostering media and digital literacy, we empower citizens to navigate the vast online landscape using good judgment, balanced with a healthy scepticism. They say that as we grow older, we become more cynical. I would say that, no, we become sceptical. We are shaped by decisions and experiences, by those around us, and perhaps by the realities of life as well.

Collaboration between Government, technology companies and civil society is essential. We must work together to develop and implement policies that promote transparency, accountability and the ethical use of algorithms. Government should invest in initiatives and strategies that promote media literacy, while technology companies should prioritise the ethical design of their algorithms to mitigate any unintentional elaboration of misinformation and disinformation. This sounds very technical, but the fact is that we need to be wise, sensible and aware. That is what we are saying. By integrating these strategies into their practices, the IT sector can contribute significantly to the prevention of misinformation and disinformation in online filter bubbles.

There must also be encouragement for our online social media platforms to become more diverse. By engaging with individuals who hold different perspectives, we can burst the filter bubbles that insulate us from alternative viewpoints. This not only makes for a more robust and resilient society; it helps in breaking down the walls that misinformation and disinformation build around us. What steps will the Minister’s Department take to engage with platforms such as Meta and Google in building a more user-educated and factually informed society? We need to be aware of the power of media and those companies. It influences our young people—my generation, maybe not as much—because of access.

I conclude by suggesting that tackling misinformation and disinformation in online filter bubbles requires a multi-faceted approach that holds technology companies and platforms accountable and promotes education, critical thinking and collaboration. By taking these steps, we can strive towards a digital landscape that promotes the free exchange of diverse ideas, with the benefits of a more informed and connected society. With the help of the Minister, we can do that. I appreciate the contributions of all those who have spoken in the debate today and those who will speak after me. I believe we are all on the same page. We just need to do it better.